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The biggest mistake businesses make is advertising before they have become well known.

Jeffrey Gitomer

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Jeffrey Gitomer
Age: 78
Born: 1946
Born: February 11
Author
Businessperson
Journalist
Writer
West Palm Beach
Florida
Wells
Well
Make
Businesses
Advertising
Biggest
Mistake
Known
Become

More quotes by Jeffrey Gitomer

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It never ceases to amaze me that companies will spend thousands of hours and millions of dollars teaching people 'how to sell,' and not one minute or not $10 on 'why they buy.' And 'why they buy' is all that matters.
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Take action every day - some small dose at a time.
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The biggest reason that positive endings don't happen is because employees are trained on policies and rules rather than principles.
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Trust is not an important element it is THE important element in any LONG TERM success with anyone or any company.
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Quality performance starts with a positive attitude.
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Take more chances than you dare. You'll make more sales than you expect. That's the formula.
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Ignore the junk news - work on a worthwhile project, make a plan, or do something to enhance your life.
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Before you can get what you want, you have to know what you want,and make a game plan to get it
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Biggest question: Isn't it really 'customer helping' rather than customer service? And wouldn't you deliver better service if you thought of it that way?
Jeffrey Gitomer
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If you don't give trust to others, it's because you haven't earned it. If you don't have trust form others, it's because YOU haven't earned it.
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People will try to rain on your parade because they have no parade of their own.
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Go to humorous events at comedy clubs and watch laughable movies.
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The best way to do business with a liar is confront them with the truth. Tell them that you do business as a partner. If your lying customer still can't see the light, tell him that you may not be the best choice for business, and that you think you have someone that can serve him better. Then, refer him to the competitor that you hate the most.
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Trust is even more important than love.
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If you want to be the best salesperson, first you must be the best person.
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If you're not convinced, how can you convince others?
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Trust is not spoken, Trust is a feeling.
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Take your job seriously, BUT don't take their complaints personally. If you take it personally you'll get upset and lose your edge. If you take it too personally, you'll lose your edge and your job. If you take it seriously -- it's you with them. If you take it personally, it's you against them. What steps can you take to ensure keeping your cool?
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Create a story of WOW that will be retold.
Jeffrey Gitomer
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Your grammar is a reflection of your image. Good or bad, you have made an impression. And like all impressions, you are in total control.
Jeffrey Gitomer