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The biggest mistake businesses make is advertising before they have become well known.

Jeffrey Gitomer

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Jeffrey Gitomer
Age: 78
Born: 1946
Born: February 11
Author
Businessperson
Journalist
Writer
West Palm Beach
Florida
Advertising
Biggest
Mistake
Known
Become
Wells
Well
Make
Businesses

More quotes by Jeffrey Gitomer

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Go to humorous events at comedy clubs and watch laughable movies.
Jeffrey Gitomer
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How friendly are your companies' first words? Just try this...start all conversations with customers using one of the following words or phrases: 'great!' 'no problem', 'you're in luck', 'that's my favorite problem'.
Jeffrey Gitomer
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Positive attitude is the foundation of your life - and the determining factor of your ability to serve.
Jeffrey Gitomer
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Be friendly first. Service starts with a friendly person with a friendly smile, who offers friendly words first. How friendly are you?
Jeffrey Gitomer
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Home Depot knows 'the more they help, the more they sell'-oh by the way, for the 'bottom liners' who disagree-it's also vice-versa.
Jeffrey Gitomer
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The key is not to call the decision maker. The key is to have the decision maker call you.
Jeffrey Gitomer
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Some people serve with pride - because they 'want to' do and be their best other people serve with disdain because they 'have to' do their job. Which person do you think will end up running the show?
Jeffrey Gitomer
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Attitude precedes service. Your positive mental attitude is the basis for the way you act and react to people. 'You become what you think about' is the foundation of your actions and reactions. What are your thoughts? Positive all the time? How are you guiding them?
Jeffrey Gitomer
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When you begin to give value to the world, somehow the people you affect will find a way to tell you. Even if it takes a couple of years.
Jeffrey Gitomer
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Improve writing skills: 1. Keep paragraphs short. 2. Use bold and CAPS to make points. 3. Start with a question or short statement. 4. Give me meat in the middle. All meat. 5. Make me smile, think, or act at the end.
Jeffrey Gitomer
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Loyalty is earned with friendliness, responsiveness, ease of doing business, fair value, and the good feeling customers get when they call you, visit you, or interact with you.
Jeffrey Gitomer
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Sell yourself before you try to sell your company or your product.
Jeffrey Gitomer
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If you want to be the best salesperson, first you must be the best person.
Jeffrey Gitomer
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Biggest question: Isn't it really 'customer helping' rather than customer service? And wouldn't you deliver better service if you thought of it that way?
Jeffrey Gitomer
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Change is REFINEMENT. Change is GROWTH. Change is MOVEMENT. Change is OPPORTUNITY.
Jeffrey Gitomer
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Resilience is not what happens to you. It’s how you react to, respond to, and recover from what happens to you.
Jeffrey Gitomer
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Your character holds the key to your trustworthiness.
Jeffrey Gitomer
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I graduated from high school in 1963. There were no computers, cell phones, Internet, credit cards, cassette tapes or cable TV.
Jeffrey Gitomer
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People who are cocky and arrogant say, 'I know that' and move along. People who are confident and positive ask themselves,' How good am I at that?' and seek to improve
Jeffrey Gitomer
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Trust is not spoken, Trust is a feeling.
Jeffrey Gitomer