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The biggest mistake businesses make is advertising before they have become well known.

Jeffrey Gitomer

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Jeffrey Gitomer
Age: 78
Born: 1946
Born: February 11
Author
Businessperson
Journalist
Writer
West Palm Beach
Florida
Make
Businesses
Advertising
Biggest
Mistake
Known
Become
Wells
Well

More quotes by Jeffrey Gitomer

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Go to humorous events at comedy clubs and watch laughable movies.
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Sell yourself before you try to sell your company or your product.
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Trust is not spoken, Trust is a feeling.
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When you begin to give value to the world, somehow the people you affect will find a way to tell you. Even if it takes a couple of years.
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Improve writing skills: 1. Keep paragraphs short. 2. Use bold and CAPS to make points. 3. Start with a question or short statement. 4. Give me meat in the middle. All meat. 5. Make me smile, think, or act at the end.
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Your grammar is a reflection of your image. Good or bad, you have made an impression. And like all impressions, you are in total control.
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Most salespeople are half prepared. They know everything about their company and their product. They know nothing about their prospect.
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Some people serve with pride - because they 'want to' do and be their best other people serve with disdain because they 'have to' do their job. Which person do you think will end up running the show?
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If you own the problem, you own the customer. If you lose the problem, you lose the customer. It's that simple.
Jeffrey Gitomer
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Next time someone tells you 'never,' remember that means 'not for at least one hour.'
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I put myself in front of people who can say yes to me, and I deliver value first.
Jeffrey Gitomer
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The key is not to call the decision maker. The key is to have the decision maker call you.
Jeffrey Gitomer
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Loyalty is earned with friendliness, responsiveness, ease of doing business, fair value, and the good feeling customers get when they call you, visit you, or interact with you.
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If you are going to leave message, you have to be able to give enough value or reason to get your voice mail returned.
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The best way to do business with a liar is confront them with the truth. Tell them that you do business as a partner. If your lying customer still can't see the light, tell him that you may not be the best choice for business, and that you think you have someone that can serve him better. Then, refer him to the competitor that you hate the most.
Jeffrey Gitomer
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Being honest when you're dealing with others is easier to do because your honesty is on the table for all to view...Being honest with yourself is more difficult because you only have to justify it in private where no one can see it.
Jeffrey Gitomer
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I graduated from high school in 1963. There were no computers, cell phones, Internet, credit cards, cassette tapes or cable TV.
Jeffrey Gitomer
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Differentiate with value or die with price.
Jeffrey Gitomer
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Value the relationship more than making your quota.
Jeffrey Gitomer
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Trust is not a request, Trust is earned.
Jeffrey Gitomer