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But Big Oil and Big Coal have always been as skilled at propaganda as they are at mining and drilling. Like the tobacco industry before them, their success depends on keeping Americans stupid.
Jeff Goodell
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Jeff Goodell
Age: 74
Born: 1950
Born: January 1
Author
Journalist
Stupid
Tobacco
Success
Coal
Bigs
Propaganda
Always
Oil
Like
Keeping
Americans
Drilling
Depends
Mining
Industry
Skilled
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Although most Americans don't know it, the U.S. gets more oil from Canada than it does from the entire Middle East.
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You gotta love Rick Perry's swagger. The Texas Governor is out there in the Iowa cornfields, unabashedly going to toe-to-toe with President Obama, doing his best to instantly cast himself as the big dog in the Republican pack.
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In reality, studies show that investments to spur renewable energy and boost energy efficiency generate far more jobs than oil and coal.
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Not since the days of George W. Bush's 'Clear Skies' and 'Healthy Forests' initiatives has America been presented with a project as cravenly corporate and backward-looking as the Keystone XL pipeline.
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So if you want to know how Exxon Mobil can make $10 billion profit in 90 days, just look around. The whole world was built for them.
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Geoengineering - the deliberate, large-scale manipulation of the earth's climate to offset global warming - is a nightmare fix for climate change.
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Bloomberg is famously impatient with beltway politics and believes that to get anything done you need to work from the ground up.
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If we drill the hell out of everything, including protected public lands and fragile regions like the Arctic National Wildlife Refuge, America can emerge as an 'energy superpower.'
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From the industry's point of view, the problem is not that coal companies blast the top off mountains, turning the area into a moonscape and polluting the air and releasing toxic chemical into what's left of the local streams and aquifers. It's that the people who live near the mines are too cozy with their cousins.
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When it comes to climate and energy, Gates is a radical consumerist. In his view, energy consumption is good - it just needs to be clean energy.
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Bloomberg's $50 million is not going to revolutionize the electric power industry. But his willingness to fight is already inspiring others to see Big Coal differently.
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In the United States, we do a pretty good job of protecting iconic landscapes and postcard views, but the ocean gets no respect.
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