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You cannot make a business case that you should be who you are not

Jeff Bezos

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Jeff Bezos
Age: 60
Born: 1964
Born: January 12
Astronaut
Computer Scientist
Entrepreneur
Albuquerque
New Mexico
Jeffrey Preston Bezos
Jeffrey Preston Jorgensen
Jeff Preston Bezos
Jeffrey Preston ''Jeff'' Bezos
Make
Case
Cases
Business
Cannot

More quotes by Jeff Bezos

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We like to pioneer, we like to explore, we like to go down dark alleys and see what's on the other side.
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You have to use your judgment. In cases like that, we say, 'let's be simple minded. We know this is a feature that's good for customers. Let's do it.
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The great thing about fact-based decisions is that they overrule the hierarchy.
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If we think long term, we can accomplish things that we couldn't otherwise accomplish.
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I try to spend my time on areas that I think are important for the future, and where I think I can add value.
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Obsess about customers, not competitors.
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There'll always be serendipity involved in discovery.
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Our biggest cost is not power, or servers, or people. It's lack of utilization. It dominates all other costs.
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We are at the 1908 Hurley washing machine stage with the Internet.
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Go to bed early and wake up early. The morning hours are good.
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We were hoping to build a small profitable company and of course, what we've done is build a large, unprofitable company.
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Your margin is my opportunity.
Jeff Bezos
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There's so much stuff that has yet to be invented. There's so much new that's going to happen. People don't have any idea yet how impactful the internet is going to be and that this is still Day 1 in such a big way.
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If you build a great product or service, people will talk about it. But it starts with having something that's worth talking about.
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If there’s one reason we have done better than of our peers in the Internet space over the last six years, it is because we have focused like a laser on customer experience.
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You want to look at what other companies are doing. It's very important not to be hermetically sealed. But you don't want to look at it as if, 'OK, we're going to copy that.' You want to look at it and say, 'That's very interesting. What can we be inspired to do as a result of that?' And then put your own unique twist on it.
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All businesses need to be young forever. If your customer base ages with you, you're Woolworth's.
Jeff Bezos
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I think technology advanced faster than anticipated. In that whirlwind, a lot of companies didn't survive. The reason we have done well is because, even in that whirlwind, we kept heads-down focused on the customers. All the metrics that we can track about customers have improved every year.
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Cleverness is a gift, kindness is a choice. Gifts are easy-they're given after all. Choices can be hard.
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I'm not saying that advertising is going away. But the balance is shifting. If today the successful recipe is to put 70 percent of your energy into shouting about your service and 30 percent into making it great, over the next 20 years I think that's going to invert.
Jeff Bezos