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You cannot make a business case that you should be who you are not

Jeff Bezos

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Jeff Bezos
Age: 60
Born: 1964
Born: January 12
Astronaut
Computer Scientist
Entrepreneur
Albuquerque
New Mexico
Jeffrey Preston Bezos
Jeffrey Preston Jorgensen
Jeff Preston Bezos
Jeffrey Preston ''Jeff'' Bezos
Business
Cannot
Make
Case
Cases

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It's hard to find things that won't sell online.
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There are a whole bunch of people who don't like to shop. But there are also people, maybe, who even do like to shop but are very time pressured. And so shopping online can save people time.
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The three most important things in retail are location, location, location. The three most important things for our consumer business are technology, technology, technology.
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One of the things that I hope will distinguish Amazon.com is that we continue to be a company that defies easy analogy. This requires a lot of innovation, and innovation requires a lot of random walk.
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We watch our competitors, learn from them, see the things that they were doing for customers and copy those things as much as we can.
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Cultures aren’t so much planned as they evolve from that early set of people.
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Part of company culture is path-dependent. It’s the lessons you learn along the way.
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You have to use your judgment. In cases like that, we say, 'let's be simple minded. We know this is a feature that's good for customers. Let's do it.
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Ebooks had to happen.
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Every new thing creates two new questions and two new opportunities.
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You want to look at what other companies are doing. It's very important not to be hermetically sealed. But you don't want to look at it as if, 'OK, we're going to copy that.' You want to look at it and say, 'That's very interesting. What can we be inspired to do as a result of that?' And then put your own unique twist on it.
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Cultures, for better or worse, are very stable.
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It’s very important for entrepreneurs to be realistic. So if you believe on that first day while you’re writing the business plan that there’s a 70 percent chance that the whole thing will fail, then that kind of relieves the pressure of self-doubt.
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Go to bed early and wake up early. The morning hours are good.
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When you are eighty years old, and in a quiet moment of reflection narrating for only yourself the most personal version of your life story, the telling that will be most compact and meaningful will be the series of choices you have made. In the end, we are our choices.
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To get something new done you have to be stubborn and focused, to the point that others might find unreasonable.
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You don't choose your passions your passions choose you.
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The book is not really the container for the book. The book itself is the narrative. It's the thing that people create.
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In Seattle you haven't had enough coffee until you can thread a sewing machine while it's running.
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Effective process is not bureaucracy. Bureaucracy is senseless process.
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