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You cannot make a business case that you should be who you are not

Jeff Bezos

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Jeff Bezos
Age: 60
Born: 1964
Born: January 12
Astronaut
Computer Scientist
Entrepreneur
Albuquerque
New Mexico
Jeffrey Preston Bezos
Jeffrey Preston Jorgensen
Jeff Preston Bezos
Jeffrey Preston ''Jeff'' Bezos
Make
Case
Cases
Business
Cannot

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Everything you are comes from your choices.
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If your customer base is aging with you, then eventually you are going to become obsolete or irrelevant. You need to be constantly figuring out who are your new customers and what are you doing to stay forever young.
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For people who are readers, reading is important to them.
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Percentage margins are not one of the things we are seeking to optimize. It’s the absolute dollar free cash flow per share that you want to maximize, and if you can do that by lowering margins, we would do that. So if you could take the free cash flow, that’s something that investors can spend. Investors can’t spend percentage margins.
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Our biggest cost is not power, or servers, or people. It's lack of utilization. It dominates all other costs.
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Mediocre theoretical physicists make no progress. They spend all their time understanding other people's progress.
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There's so much stuff that has yet to be invented. There's so much new that's going to happen. People don't have any idea yet how impactful the internet is going to be and that this is still Day 1 in such a big way.
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We're building a unique global platform...In the last 18 months we found that sellers and partners are interested in complementing their online and offline businesses with Amazon's platform
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Percentage margins don't matter. What matters always is dollar margins: the actual dollar amount. Companies are valued not on their percentage margins, but on how many dollars they actually make, and a multiple of that.
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The Net is pretty cool, but the physical world is the best medium ever.
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One of the things that gets me up in the morning is knowing that customer expectations are always rising, and I find that very exciting.
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The death knell for any enterprise is to glorify the past -- no matter how good it was.
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I strongly believe that missionaries make better products. They care more. For a missionary, it's not just about the business. There has to be a business, and the business has to make sense, but that's not why you do it. You do it because you have something meaningful that motivates you.
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The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?
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If you decide that you're going to do only the things you know are going to work, you're going to leave a lot of opportunity on the table.
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For many people, extended reading sessions on an LCD display cause eyestrain.
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I'm skeptical that the novel will be 're-invented.'
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You want to look at what other companies are doing. It's very important not to be hermetically sealed. But you don't want to look at it as if, 'OK, we're going to copy that.' You want to look at it and say, 'That's very interesting. What can we be inspired to do as a result of that?' And then put your own unique twist on it.
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There are a whole bunch of people who don't like to shop. But there are also people, maybe, who even do like to shop but are very time pressured. And so shopping online can save people time.
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Cultures, for better or worse, are very stable.
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