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You cannot make a business case that you should be who you are not

Jeff Bezos

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Jeff Bezos
Age: 60
Born: 1964
Born: January 12
Astronaut
Computer Scientist
Entrepreneur
Albuquerque
New Mexico
Jeffrey Preston Bezos
Jeffrey Preston Jorgensen
Jeff Preston Bezos
Jeffrey Preston ''Jeff'' Bezos
Case
Cases
Business
Cannot
Make

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It is very difficult to get people to focus on the most important things when you're in boom times.
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Our premise is there are going to be a lot of winners. It's not winner take all. Other people do not have to lose for us to win.
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The framework I found which made the decision incredibly easy was what I called — which only a nerd would call — a “regret minimization framework.” So, I wanted to project myself forward to age 80 and say, “Okay, now I’m looking back on my life. I want to have minimized the number of regrets I have.”
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Cultures aren’t so much planned as they evolve from that early set of people.
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Part of company culture is path-dependent. It’s the lessons you learn along the way.
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When you receive criticism from well-meaning people, it pays to ask, ‘Are they right?’ And if they are, you need to adapt what they’re doing. If they’re not right, if you really have conviction that they’re not right, you need to have that long-term willingness to be misunderstood. It’s a key part of invention.
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Entrepreneurs must be willing to be misunderstood for long periods of time.
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A lot of people – and I’m just not one of them – believe that you should live for the now. I think what you do is think about the great expanse of time ahead of you and try to make sure that you’re planning for that in a way that’s going to leave you ultimately satisfied. This is the way it works for me.
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The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?
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You know, if you make a customer unhappy they won't tell five friends, they'll tell 5,000 friends. So, we are at a point now where we have all of the things we need to build an important and lasting company, and if we don't, it will be shame on us.
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I went to Princeton specifically to study physics.
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I feel like in one year it's very easy to go from Internet poster boy to Internet piсata.
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I don't buy stocks, I make stocks.
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Web 1.0 was making the Internet for people, Web 2.0 is making the Internet better for companies.
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There are a whole bunch of people who don't like to shop. But there are also people, maybe, who even do like to shop but are very time pressured. And so shopping online can save people time.
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People loved their horses, too. But you don't keep riding your horse to work just because you love it.
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If you build a great product or service, people will talk about it. But it starts with having something that's worth talking about.
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We are stubborn on vision. We are flexible on details.
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I think that, ah, I'm a very goofy sort of person in many ways.
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If you decide that you're going to do only the things you know are going to work, you're going to leave a lot of opportunity on the table.
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