Quote

You have to use your judgment. In cases like that, we say, 'let's be simple minded. We know this is a feature that's good for customers. Let's do it.

Jeff Bezos

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Jeff Bezos
Age: 60
Born: 1964
Born: January 12
Astronaut
Computer Scientist
Entrepreneur
Albuquerque
New Mexico
Jeffrey Preston Bezos
Jeffrey Preston Jorgensen
Jeff Preston Bezos
Jeffrey Preston ''Jeff'' Bezos
Cases
Simple
Use
Feature
Good
Minded
Like
Features
Customers
Judgment

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Go to bed early and wake up early. The morning hours are good.
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If you are going to do large-scale invention, you have to be willing to do three things: You must be willing to fail you have to be willing to think long term and you have to be willing to be misunderstood for long periods of time.
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The three most important things in retail are location, location, location. The three most important things for our consumer business are technology, technology, technology.
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To get something new done you have to be stubborn and focused, to the point that others might find unreasonable.
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For people who are readers, reading is important to them.
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I'm going to go do this crazy thing. I'm going to start this company selling books online.
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Everything you are comes from your choices.
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I'm not saying that advertising is going away. But the balance is shifting. If today the successful recipe is to put 70 percent of your energy into shouting about your service and 30 percent into making it great, over the next 20 years I think that's going to invert.
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You can work long, hard, or smart, but at Amazon.com you can’t choose two out of three.
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We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better.
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It’s very important for entrepreneurs to be realistic. So if you believe on that first day while you’re writing the business plan that there’s a 70 percent chance that the whole thing will fail, then that kind of relieves the pressure of self-doubt.
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Every new thing creates two new questions and two new opportunities.
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People loved their horses, too. But you don't keep riding your horse to work just because you love it.
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I strongly believe that missionaries make better products. They care more. For a missionary, it's not just about the business. There has to be a business, and the business has to make sense, but that's not why you do it. You do it because you have something meaningful that motivates you.
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The Net is pretty cool, but the physical world is the best medium ever.
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When you receive criticism from well-meaning people, it pays to ask, ‘Are they right?’ And if they are, you need to adapt what they’re doing. If they’re not right, if you really have conviction that they’re not right, you need to have that long-term willingness to be misunderstood. It’s a key part of invention.
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If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.
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