Quote

You have to use your judgment. In cases like that, we say, 'let's be simple minded. We know this is a feature that's good for customers. Let's do it.

Jeff Bezos

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Jeff Bezos
Age: 60
Born: 1964
Born: January 12
Astronaut
Computer Scientist
Entrepreneur
Albuquerque
New Mexico
Jeffrey Preston Bezos
Jeffrey Preston Jorgensen
Jeff Preston Bezos
Jeffrey Preston ''Jeff'' Bezos
Like
Minded
Features
Customers
Judgment
Cases
Simple
Use
Good
Feature

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I went to Princeton specifically to study physics.
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People loved their horses, too. But you don't keep riding your horse to work just because you love it.
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It's not an experiment if you know it's going to work.
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Do something you're very passionate about, and don't try to chase what is kind of the hot passion of the day.
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Seek instant gratification - or the elusive promise of it - and chances are you'll find a crowd there ahead of you.
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We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.
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And I still buy books at B&N, Borders and Elliot Bay ... I probably shouldn't admit this. But I don't care. I love great bookstores.
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If there’s one reason we have done better than of our peers in the Internet space over the last six years, it is because we have focused like a laser on customer experience.
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Our biggest cost is not power, or servers, or people. It's lack of utilization. It dominates all other costs.
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I have a strongly held belief that one of the reasons that Amazon has been successful is because we do not obsess over competitors. Instead we obsess over customers.
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If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.
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You don't want to negotiate the price of simple things you buy every day.
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If you want to be inventive, you have to be willing to fail.
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Cleverness is a gift, kindness is a choice. Gifts are easy-they're given after all. Choices can be hard.
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I think technology advanced faster than anticipated. In that whirlwind, a lot of companies didn't survive. The reason we have done well is because, even in that whirlwind, we kept heads-down focused on the customers. All the metrics that we can track about customers have improved every year.
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Our vision is every book ever printed in any language [fetched and viewable on our eBook Kindle device] in under 60 seconds.
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But there's so much kludge, so much terrible stuff, we are at the 1908 Hurley washing machine stage with the Internet. That's where we are. We don't get our hair caught in it, but that's the level of primitiveness of where we are. We're in 1908.
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Entrepreneurs must be willing to be misunderstood for long periods of time.
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For people who are readers, reading is important to them.
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If you are going to do large-scale invention, you have to be willing to do three things: You must be willing to fail you have to be willing to think long term and you have to be willing to be misunderstood for long periods of time.
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