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You have to use your judgment. In cases like that, we say, 'let's be simple minded. We know this is a feature that's good for customers. Let's do it.
Jeff Bezos
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Jeff Bezos
Age: 60
Born: 1964
Born: January 12
Astronaut
Computer Scientist
Entrepreneur
Albuquerque
New Mexico
Jeffrey Preston Bezos
Jeffrey Preston Jorgensen
Jeff Preston Bezos
Jeffrey Preston ''Jeff'' Bezos
Judgment
Cases
Simple
Use
Good
Feature
Like
Minded
Features
Customers
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The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?
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Entrepreneurs must be willing to be misunderstood for long periods of time.
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Cleverness is a gift, kindness is a choice. Gifts are easy-they're given after all. Choices can be hard.
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You don't chose your passion, your passion choses you
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It is very difficult to get people to focus on the most important things when you're in boom times.
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My own view is that every company requires a long-term view.
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Effective process is not bureaucracy. Bureaucracy is senseless process.
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I'm not saying that advertising is going away. But the balance is shifting. If today the successful recipe is to put 70 percent of your energy into shouting about your service and 30 percent into making it great, over the next 20 years I think that's going to invert.
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I've not seen an effective manager or leader who can't spend some fraction of time down in the trenches... If they don't do that they get out of touch with reality, and their whole thought and management process becomes abstract and disconnected.
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Our vision is every book ever printed in any language [fetched and viewable on our eBook Kindle device] in under 60 seconds.
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We've done price elasticity studies, and the answer is always that we should raise prices. We don't do that, because we believe -- and we have to take this as an article of faith -- that by keeping our prices very, very low, we earn trust with customers over time, and that that actually does maximize free cash flow over the long term.
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I wouldn't be surprised if history records Tim Berners-Lee as the second Gutenberg.
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For people who are readers, reading is important to them.
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It’s very important for entrepreneurs to be realistic. So if you believe on that first day while you’re writing the business plan that there’s a 70 percent chance that the whole thing will fail, then that kind of relieves the pressure of self-doubt.
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Because, you know, resilience - if you think of it in terms of the Gold Rush, then you'd be pretty depressed right now because the last nugget of gold would be gone. But the good thing is, with innovation, there isn't a last nugget. Every new thing creates two new questions and two new opportunities.
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I definitely believe people should pay for copyrighted works. And the laws are sufficient: They already require you to pay for copyright work. There's no confusion. The problem is...it's a heck of a lot easier to steal MP3s than to buy them.
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If you never want to be criticized, for goodness sake don't do anything new.
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Your margin is my opportunity.
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If your customer base is aging with you, then eventually you are going to become obsolete or irrelevant. You need to be constantly figuring out who are your new customers and what are you doing to stay forever young.
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