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There are multiple ways to be externally focused that are very successful. You can be customer-focused or competitor-focused. Some people are internally focused, and if they reach critical mass, they can tip the whole company.
Jeff Bezos
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Jeff Bezos
Age: 60
Born: 1964
Born: January 12
Astronaut
Computer Scientist
Entrepreneur
Albuquerque
New Mexico
Jeffrey Preston Bezos
Jeffrey Preston Jorgensen
Jeff Preston Bezos
Jeffrey Preston ''Jeff'' Bezos
Mass
Competitor
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Competitors
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Customer
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Multiple
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Externally
Reach
Internally
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If we think long term, we can accomplish things that we couldn't otherwise accomplish.
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What I want to talk to you about today is the difference between gifts and choices. Cleverness is a gift, kindness is a choice. Gifts are easy - they’re given after all. Choices can be hard. You can seduce yourself with your gifts if you’re not careful, and if you do, it’ll probably be to the detriment of your choices.
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I'm not saying that advertising is going away. But the balance is shifting. If today the successful recipe is to put 70 percent of your energy into shouting about your service and 30 percent into making it great, over the next 20 years I think that's going to invert.
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We watch our competitors, learn from them, see the things that they were doing for customers and copy those things as much as we can.
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And I still buy books at B&N, Borders and Elliot Bay ... I probably shouldn't admit this. But I don't care. I love great bookstores.
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Percentage margins are not one of the things we are seeking to optimize. It’s the absolute dollar free cash flow per share that you want to maximize, and if you can do that by lowering margins, we would do that. So if you could take the free cash flow, that’s something that investors can spend. Investors can’t spend percentage margins.
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Go to bed early and wake up early. The morning hours are good.
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I think there are going to be a bunch of tablet-like devices. It's really a different product category.
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You don't choose your passions your passions choose you.
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Mediocre theoretical physicists make no progress. They spend all their time understanding other people's progress.
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The death knell for any enterprise is to glorify the past -- no matter how good it was.
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I think technology advanced faster than anticipated. In that whirlwind, a lot of companies didn't survive. The reason we have done well is because, even in that whirlwind, we kept heads-down focused on the customers. All the metrics that we can track about customers have improved every year.
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Everything you are comes from your choices.
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Your margin is my opportunity.
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I'm going to go do this crazy thing. I'm going to start this company selling books online.
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We are stubborn on vision. We are flexible on details.
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All businesses need to be young forever. If your customer base ages with you, you're Woolworth's.
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If there’s one reason we have done better than of our peers in the Internet space over the last six years, it is because we have focused like a laser on customer experience.
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If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.
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