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You don't chose your passion, your passion choses you

Jeff Bezos

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Jeff Bezos
Age: 60
Born: 1964
Born: January 12
Astronaut
Computer Scientist
Entrepreneur
Albuquerque
New Mexico
Jeffrey Preston Bezos
Jeffrey Preston Jorgensen
Jeff Preston Bezos
Jeffrey Preston ''Jeff'' Bezos
Choses
Chose
Passion

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Cultures aren’t so much planned as they evolve from that early set of people.
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If you are going to do large-scale invention, you have to be willing to do three things: You must be willing to fail you have to be willing to think long term and you have to be willing to be misunderstood for long periods of time.
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When you receive criticism from well-meaning people, it pays to ask, ‘Are they right?’ And if they are, you need to adapt what they’re doing. If they’re not right, if you really have conviction that they’re not right, you need to have that long-term willingness to be misunderstood. It’s a key part of invention.
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If you invent frequently and are willing to fail, then you never get to that point where you really need to bet the whole company.
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The death knell for any enterprise is to glorify the past -- no matter how good it was.
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On the Internet, companies are scale businesses, characterized by high fixed costs and relatively low variable costs. You can be two sizes: You can be big, or you can be small. It's very hard to be medium. A lot of medium-sized companies had the financing rug pulled out from under them before they could get big.
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You have to use your judgment. In cases like that, we say, 'let's be simple minded. We know this is a feature that's good for customers. Let's do it.
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If you decide that you're going to do only the things you know are going to work, you're going to leave a lot of opportunity on the table.
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Obsess about customers, not competitors.
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People loved their horses, too. But you don't keep riding your horse to work just because you love it.
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I think technology advanced faster than anticipated. In that whirlwind, a lot of companies didn't survive. The reason we have done well is because, even in that whirlwind, we kept heads-down focused on the customers. All the metrics that we can track about customers have improved every year.
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If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.
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For every leader in the company, not just for me, there are decisions that can be made by analysis. These are the best kinds of decisions!
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The best customer service is if the customer doesn't need to call you, doesn't need to talk to you. It just works.
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We are stubborn on vision. We are flexible on details.
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Word of mouth is very powerful.
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If we can keep our competitors focused on us while we stay focused on the customer, ultimately we'll turn out all right.
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The book is not really the container for the book. The book itself is the narrative. It's the thing that people create.
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Our point of view is we will sell more if we help people make purchasing decisions.
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Cultures, for better or worse, are very stable.
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