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We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.

Jeff Bezos

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Jeff Bezos
Age: 60
Born: 1964
Born: January 12
Astronaut
Computer Scientist
Entrepreneur
Albuquerque
New Mexico
Jeffrey Preston Bezos
Jeffrey Preston Jorgensen
Jeff Preston Bezos
Jeffrey Preston ''Jeff'' Bezos
Invent
Backwards
Customers
Starting
Becomes
Touchstone
Working
Touchstones
Innovate
Customer

More quotes by Jeff Bezos

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Everything you are comes from your choices.
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Percentage margins are not one of the things we are seeking to optimize. It’s the absolute dollar free cash flow per share that you want to maximize, and if you can do that by lowering margins, we would do that. So if you could take the free cash flow, that’s something that investors can spend. Investors can’t spend percentage margins.
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I'm not saying that advertising is going away. But the balance is shifting. If today the successful recipe is to put 70 percent of your energy into shouting about your service and 30 percent into making it great, over the next 20 years I think that's going to invert.
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Go to bed early and wake up early. The morning hours are good.
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If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.
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If you build a great product or service, people will talk about it. But it starts with having something that's worth talking about.
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If you want to be inventive, you have to be willing to fail.
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Cleverness is a gift, kindness is a choice. Gifts are easy-they're given after all. Choices can be hard.
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Effective process is not bureaucracy. Bureaucracy is senseless process.
Jeff Bezos
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I love my life. I love being an inventor.
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When [competitors are] in the shower in the morning, they're thinking about how they're going to get ahead of one of their top competitors. Here in the shower, we're thinking about how we are going to invent something on behalf of a customer.
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I have a strongly held belief that one of the reasons that Amazon has been successful is because we do not obsess over competitors. Instead we obsess over customers.
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I don't buy stocks, I make stocks.
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I think technology advanced faster than anticipated. In that whirlwind, a lot of companies didn't survive. The reason we have done well is because, even in that whirlwind, we kept heads-down focused on the customers. All the metrics that we can track about customers have improved every year.
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The smartest people are constantly revising their understanding, reconsidering a problem they thought they’d already solved. They’re open to new points of view, new information, new ideas, contradictions, and challenges to their own way of thinking.
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A lot of people – and I’m just not one of them – believe that you should live for the now. I think what you do is think about the great expanse of time ahead of you and try to make sure that you’re planning for that in a way that’s going to leave you ultimately satisfied. This is the way it works for me.
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Our point of view is we will sell more if we help people make purchasing decisions.
Jeff Bezos
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Because, you know, resilience - if you think of it in terms of the Gold Rush, then you'd be pretty depressed right now because the last nugget of gold would be gone. But the good thing is, with innovation, there isn't a last nugget. Every new thing creates two new questions and two new opportunities.
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Amazon Pages and Amazon Upgrade leverage Amazon's existing 'Search Inside the Book' technology to give customers unusual flexibility in how they buy and read books, .. In collaboration with our publishing partners, we're working hard to make the world's books instantly accessible anytime and anywhere.
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The thing that motivates me is a very common form of motivation. And that is, with other folks counting on me, it's so easy to be motivated.
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