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We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.

Jeff Bezos

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Jeff Bezos
Age: 60
Born: 1964
Born: January 12
Astronaut
Computer Scientist
Entrepreneur
Albuquerque
New Mexico
Jeffrey Preston Bezos
Jeffrey Preston Jorgensen
Jeff Preston Bezos
Jeffrey Preston ''Jeff'' Bezos
Customers
Starting
Becomes
Touchstone
Working
Touchstones
Innovate
Customer
Invent
Backwards

More quotes by Jeff Bezos

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When you receive criticism from well-meaning people, it pays to ask, ‘Are they right?’ And if they are, you need to adapt what they’re doing. If they’re not right, if you really have conviction that they’re not right, you need to have that long-term willingness to be misunderstood. It’s a key part of invention.
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Ebooks had to happen.
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If you build a great product or service, people will talk about it. But it starts with having something that's worth talking about.
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I'm going to go do this crazy thing. I'm going to start this company selling books online.
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We're building a unique global platform...In the last 18 months we found that sellers and partners are interested in complementing their online and offline businesses with Amazon's platform
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We watch our competitors, learn from them, see the things that they were doing for customers and copy those things as much as we can.
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People who are right most of the time are people who change their minds often
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The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?
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In Seattle you haven't had enough coffee until you can thread a sewing machine while it's running.
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If your customer base is aging with you, then eventually you are going to become obsolete or irrelevant. You need to be constantly figuring out who are your new customers and what are you doing to stay forever young.
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Percentage margins are not one of the things we are seeking to optimize. It’s the absolute dollar free cash flow per share that you want to maximize, and if you can do that by lowering margins, we would do that. So if you could take the free cash flow, that’s something that investors can spend. Investors can’t spend percentage margins.
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I feel like in one year it's very easy to go from Internet poster boy to Internet piсata.
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The thing that motivates me is a very common form of motivation. And that is, with other folks counting on me, it's so easy to be motivated.
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The framework I found which made the decision incredibly easy was what I called — which only a nerd would call — a “regret minimization framework.” So, I wanted to project myself forward to age 80 and say, “Okay, now I’m looking back on my life. I want to have minimized the number of regrets I have.”
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For many people, extended reading sessions on an LCD display cause eyestrain.
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And I still buy books at B&N, Borders and Elliot Bay ... I probably shouldn't admit this. But I don't care. I love great bookstores.
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Part of company culture is path-dependent. It’s the lessons you learn along the way.
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I think technology advanced faster than anticipated. In that whirlwind, a lot of companies didn't survive. The reason we have done well is because, even in that whirlwind, we kept heads-down focused on the customers. All the metrics that we can track about customers have improved every year.
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Obsess about customers, not competitors.
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I love my life. I love being an inventor.
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