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We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.

Jeff Bezos

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Jeff Bezos
Age: 60
Born: 1964
Born: January 12
Astronaut
Computer Scientist
Entrepreneur
Albuquerque
New Mexico
Jeffrey Preston Bezos
Jeffrey Preston Jorgensen
Jeff Preston Bezos
Jeffrey Preston ''Jeff'' Bezos
Invent
Backwards
Customers
Starting
Becomes
Touchstone
Working
Touchstones
Innovate
Customer

More quotes by Jeff Bezos

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I don't think that you can invent on behalf of customers unless you're willing to think long-term, because a lot of invention doesn't work. If you're going to invent, it means you're going to experiment, and if you're going to experiment, you're going to fail, and if you're going to fail, you have to think long term.
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Advertising is the price you pay for unremakable thinking.
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If you can't feed a team with two pizzas, it's too large.
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If your customer base is aging with you, then eventually you are going to become obsolete or irrelevant. You need to be constantly figuring out who are your new customers and what are you doing to stay forever young.
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... if it's not your style to stretch and go the extra mile to make sure our customer experience is great, you're going to have an allergic reaction to this company. You probably won't stay. If you do try and stay, but can't adapt to the culture then it will reject you like a virus from a healthy immune system.
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Our biggest cost is not power, or servers, or people. It's lack of utilization. It dominates all other costs.
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We watch our competitors, learn from them, see the things that they were doing for customers and copy those things as much as we can.
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There'll always be serendipity involved in discovery.
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The people who are right a lot often change their minds.
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The three most important things in retail are location, location, location. The three most important things for our consumer business are technology, technology, technology.
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My own view is that every company requires a long-term view.
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You don't chose your passion, your passion choses you
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We were hoping to build a small profitable company and of course, what we've done is build a large, unprofitable company.
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Go to bed early and wake up early. The morning hours are good.
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If we think long term, we can accomplish things that we couldn't otherwise accomplish.
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Amazon Pages and Amazon Upgrade leverage Amazon's existing 'Search Inside the Book' technology to give customers unusual flexibility in how they buy and read books, .. In collaboration with our publishing partners, we're working hard to make the world's books instantly accessible anytime and anywhere.
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Work hard, have fun and make history.
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Ebooks had to happen.
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I don't buy stocks, I make stocks.
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We've done price elasticity studies, and the answer is always that we should raise prices. We don't do that, because we believe -- and we have to take this as an article of faith -- that by keeping our prices very, very low, we earn trust with customers over time, and that that actually does maximize free cash flow over the long term.
Jeff Bezos