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We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.
Jeff Bezos
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Jeff Bezos
Age: 60
Born: 1964
Born: January 12
Astronaut
Computer Scientist
Entrepreneur
Albuquerque
New Mexico
Jeffrey Preston Bezos
Jeffrey Preston Jorgensen
Jeff Preston Bezos
Jeffrey Preston ''Jeff'' Bezos
Backwards
Customers
Starting
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Touchstone
Working
Touchstones
Innovate
Customer
Invent
More quotes by Jeff Bezos
... if it's not your style to stretch and go the extra mile to make sure our customer experience is great, you're going to have an allergic reaction to this company. You probably won't stay. If you do try and stay, but can't adapt to the culture then it will reject you like a virus from a healthy immune system.
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Web 1.0 was making the Internet for people, Web 2.0 is making the Internet better for companies.
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If your customer base is aging with you, then eventually you are going to become obsolete or irrelevant. You need to be constantly figuring out who are your new customers and what are you doing to stay forever young.
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A lot of people – and I’m just not one of them – believe that you should live for the now. I think what you do is think about the great expanse of time ahead of you and try to make sure that you’re planning for that in a way that’s going to leave you ultimately satisfied. This is the way it works for me.
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I'm not saying that advertising is going away. But the balance is shifting. If today the successful recipe is to put 70 percent of your energy into shouting about your service and 30 percent into making it great, over the next 20 years I think that's going to invert.
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All businesses need to be young forever. If your customer base ages with you, you're Woolworth's.
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To get something new done you have to be stubborn and focused, to the point that others might find unreasonable.
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If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.
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If we can keep our competitors focused on us while we stay focused on the customer, ultimately we'll turn out all right.
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If you never want to be criticized, for goodness sake don't do anything new.
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If you can't feed a team with two pizzas, it's too large.
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If we think long term, we can accomplish things that we couldn't otherwise accomplish.
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I went to Princeton specifically to study physics.
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Are you lazy or just incompetent?
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It's hard to find things that won't sell online.
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People don't want gadgets, they want services.
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Our point of view is we will sell more if we help people make purchasing decisions.
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You know, if you make a customer unhappy they won't tell five friends, they'll tell 5,000 friends. So, we are at a point now where we have all of the things we need to build an important and lasting company, and if we don't, it will be shame on us.
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Your margin is my opportunity.
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Our biggest cost is not power, or servers, or people. It's lack of utilization. It dominates all other costs.
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