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The great thing about fact-based decisions is that they overrule the hierarchy.

Jeff Bezos

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Jeff Bezos
Age: 60
Born: 1964
Born: January 12
Astronaut
Computer Scientist
Entrepreneur
Albuquerque
New Mexico
Jeffrey Preston Bezos
Jeffrey Preston Jorgensen
Jeff Preston Bezos
Jeffrey Preston ''Jeff'' Bezos
Fact
Facts
Great
Thing
Overrule
Hierarchy
Decisions
Based
Decision

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We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.
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If you don't understand the details of your business you are going to fail.
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What I want to talk to you about today is the difference between gifts and choices. Cleverness is a gift, kindness is a choice. Gifts are easy - they’re given after all. Choices can be hard. You can seduce yourself with your gifts if you’re not careful, and if you do, it’ll probably be to the detriment of your choices.
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I’m a big fan of all-you-can-eat plans, because they’re simpler for customers.
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I'm not saying that advertising is going away. But the balance is shifting. If today the successful recipe is to put 70 percent of your energy into shouting about your service and 30 percent into making it great, over the next 20 years I think that's going to invert.
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To get something new done you have to be stubborn and focused, to the point that others might find unreasonable.
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Ebooks had to happen.
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Our vision is every book ever printed in any language [fetched and viewable on our eBook Kindle device] in under 60 seconds.
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There are multiple ways to be externally focused that are very successful. You can be customer-focused or competitor-focused. Some people are internally focused, and if they reach critical mass, they can tip the whole company.
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The book is not really the container for the book. The book itself is the narrative. It's the thing that people create.
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Cleverness is a gift, kindness is a choice. Gifts are easy-they're given after all. Choices can be hard.
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If you look at academic studies, you can see that stock prices are most closely correlated with cash flow. It's such a straightforward number. Cash flow is what will drive shareholder returns.
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It's not an experiment if you know it's going to work.
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Word of mouth is very powerful.
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