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We were hoping to build a small profitable company and of course, what we've done is build a large, unprofitable company.
Jeff Bezos
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Jeff Bezos
Age: 60
Born: 1964
Born: January 12
Astronaut
Computer Scientist
Entrepreneur
Albuquerque
New Mexico
Jeffrey Preston Bezos
Jeffrey Preston Jorgensen
Jeff Preston Bezos
Jeffrey Preston ''Jeff'' Bezos
Build
Courses
Course
Small
Company
Unprofitable
Done
Profitable
Hoping
Large
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You can work long, hard, or smart, but at Amazon.com you can’t choose two out of three.
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What I want to talk to you about today is the difference between gifts and choices. Cleverness is a gift, kindness is a choice. Gifts are easy - they’re given after all. Choices can be hard. You can seduce yourself with your gifts if you’re not careful, and if you do, it’ll probably be to the detriment of your choices.
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People who are right most of the time are people who change their minds often
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There are multiple ways to be externally focused that are very successful. You can be customer-focused or competitor-focused. Some people are internally focused, and if they reach critical mass, they can tip the whole company.
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All businesses need to be young forever. If your customer base ages with you, you're Woolworth's.
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When you receive criticism from well-meaning people, it pays to ask, ‘Are they right?’ And if they are, you need to adapt what they’re doing. If they’re not right, if you really have conviction that they’re not right, you need to have that long-term willingness to be misunderstood. It’s a key part of invention.
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Many of the traits that make Amazon unusual are now deeply ingrained in the culture. In fact, if I wanted to change them, I couldn't. The cultures are self-reinforcing, and that's a good thing.
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Our alliance with Toysrus.com has proven to be a great win for customers, and we've looked forward to taking the next step by introducing the new Babiesrus.com teamed with Amazon.com store since we forged the alliance last August.
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