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Percentage margins are not one of the things we are seeking to optimize. It’s the absolute dollar free cash flow per share that you want to maximize, and if you can do that by lowering margins, we would do that. So if you could take the free cash flow, that’s something that investors can spend. Investors can’t spend percentage margins.

Jeff Bezos

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Jeff Bezos
Age: 60
Born: 1964
Born: January 12
Astronaut
Computer Scientist
Entrepreneur
Albuquerque
New Mexico
Jeffrey Preston Bezos
Jeffrey Preston Jorgensen
Jeff Preston Bezos
Jeffrey Preston ''Jeff'' Bezos
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More quotes by Jeff Bezos

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Percentage margins don't matter. What matters always is dollar margins: the actual dollar amount. Companies are valued not on their percentage margins, but on how many dollars they actually make, and a multiple of that.
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You have to use your judgment. In cases like that, we say, 'let's be simple minded. We know this is a feature that's good for customers. Let's do it.
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Our alliance with Toysrus.com has proven to be a great win for customers, and we've looked forward to taking the next step by introducing the new Babiesrus.com teamed with Amazon.com store since we forged the alliance last August.
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There are multiple ways to be externally focused that are very successful. You can be customer-focused or competitor-focused. Some people are internally focused, and if they reach critical mass, they can tip the whole company.
Jeff Bezos
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Work hard, have fun and make history.
Jeff Bezos
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I'm not saying that advertising is going away. But the balance is shifting. If today the successful recipe is to put 70 percent of your energy into shouting about your service and 30 percent into making it great, over the next 20 years I think that's going to invert.
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If you never want to be criticized, for goodness sake don't do anything new.
Jeff Bezos
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It's not an experiment if you know it's going to work.
Jeff Bezos
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Every new thing creates two new questions and two new opportunities.
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One of the things that gets me up in the morning is knowing that customer expectations are always rising, and I find that very exciting.
Jeff Bezos
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But there's so much kludge, so much terrible stuff, we are at the 1908 Hurley washing machine stage with the Internet. That's where we are. We don't get our hair caught in it, but that's the level of primitiveness of where we are. We're in 1908.
Jeff Bezos
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It's perfectly healthy-encouraged, even- to have an idea tomorrow that contradicted your idea today
Jeff Bezos
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We expect all our businesses to have a positive impact on our top and bottom lines ... Profitability is very important to us or we wouldn't be in this business.
Jeff Bezos
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... if it's not your style to stretch and go the extra mile to make sure our customer experience is great, you're going to have an allergic reaction to this company. You probably won't stay. If you do try and stay, but can't adapt to the culture then it will reject you like a virus from a healthy immune system.
Jeff Bezos
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People loved their horses, too. But you don't keep riding your horse to work just because you love it.
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People who are right most of the time are people who change their minds often
Jeff Bezos
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Good ideas will always get funded, so that's not going to be a problem. But you will see that it will be harder and harder for bad ideas to get funded.
Jeff Bezos
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Advertising is the price you pay for unremakable thinking.
Jeff Bezos
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I'm going to go do this crazy thing. I'm going to start this company selling books online.
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I wouldn't be surprised if history records Tim Berners-Lee as the second Gutenberg.
Jeff Bezos