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Focusing on the customer makes a company more resilient.
Jeff Bezos
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Jeff Bezos
Age: 60
Born: 1964
Born: January 12
Astronaut
Computer Scientist
Entrepreneur
Albuquerque
New Mexico
Jeffrey Preston Bezos
Jeffrey Preston Jorgensen
Jeff Preston Bezos
Jeffrey Preston ''Jeff'' Bezos
Focusing
Customer
Customers
Company
Makes
Resilient
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Many of the traits that make Amazon unusual are now deeply ingrained in the culture. In fact, if I wanted to change them, I couldn't. The cultures are self-reinforcing, and that's a good thing.
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If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.
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I think technology advanced faster than anticipated. In that whirlwind, a lot of companies didn't survive. The reason we have done well is because, even in that whirlwind, we kept heads-down focused on the customers. All the metrics that we can track about customers have improved every year.
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The thing that motivates me is a very common form of motivation. And that is, with other folks counting on me, it's so easy to be motivated.
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We were hoping to build a small profitable company and of course, what we've done is build a large, unprofitable company.
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You don't want to negotiate the price of simple things you buy every day.
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When [competitors are] in the shower in the morning, they're thinking about how they're going to get ahead of one of their top competitors. Here in the shower, we're thinking about how we are going to invent something on behalf of a customer.
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Though we are optimistic, we must remain vigilant and maintain a sense of urgency.
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I don't buy stocks, I make stocks.
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Cultures, for better or worse, are very stable.
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If you want to be inventive, you have to be willing to fail.
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