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If you are going to do large-scale invention, you have to be willing to do three things: You must be willing to fail you have to be willing to think long term and you have to be willing to be misunderstood for long periods of time.

Jeff Bezos

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Jeff Bezos
Age: 60
Born: 1964
Born: January 12
Astronaut
Computer Scientist
Entrepreneur
Albuquerque
New Mexico
Jeffrey Preston Bezos
Jeffrey Preston Jorgensen
Jeff Preston Bezos
Jeffrey Preston ''Jeff'' Bezos
Going
Fail
Long
Periods
Things
Large
Time
Failing
Misunderstood
Think
Willing
Scale
Thinking
Term
Perseverance
Three
Scales
Must
Invention

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I wouldn't be surprised if history records Tim Berners-Lee as the second Gutenberg.
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Our biggest cost is not power, or servers, or people. It's lack of utilization. It dominates all other costs.
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I'm going to go do this crazy thing. I'm going to start this company selling books online.
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You can work long, hard, or smart, but at Amazon.com you can’t choose two out of three.
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You want to look at what other companies are doing. It's very important not to be hermetically sealed. But you don't want to look at it as if, 'OK, we're going to copy that.' You want to look at it and say, 'That's very interesting. What can we be inspired to do as a result of that?' And then put your own unique twist on it.
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For every leader in the company, not just for me, there are decisions that can be made by analysis. These are the best kinds of decisions!
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You know, if you make a customer unhappy they won't tell five friends, they'll tell 5,000 friends. So, we are at a point now where we have all of the things we need to build an important and lasting company, and if we don't, it will be shame on us.
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Advertising is the price you pay for unremakable thinking.
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What I want to talk to you about today is the difference between gifts and choices. Cleverness is a gift, kindness is a choice. Gifts are easy - they’re given after all. Choices can be hard. You can seduce yourself with your gifts if you’re not careful, and if you do, it’ll probably be to the detriment of your choices.
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Part of company culture is path-dependent. It’s the lessons you learn along the way.
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I have a strongly held belief that one of the reasons that Amazon has been successful is because we do not obsess over competitors. Instead we obsess over customers.
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