Quote

If you are going to do large-scale invention, you have to be willing to do three things: You must be willing to fail you have to be willing to think long term and you have to be willing to be misunderstood for long periods of time.

Jeff Bezos

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Jeff Bezos
Age: 60
Born: 1964
Born: January 12
Astronaut
Computer Scientist
Entrepreneur
Albuquerque
New Mexico
Jeffrey Preston Bezos
Jeffrey Preston Jorgensen
Jeff Preston Bezos
Jeffrey Preston ''Jeff'' Bezos
Long
Periods
Things
Large
Time
Failing
Misunderstood
Think
Willing
Scale
Thinking
Term
Perseverance
Three
Scales
Must
Invention
Going
Fail

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I'm not saying that advertising is going away. But the balance is shifting. If today the successful recipe is to put 70 percent of your energy into shouting about your service and 30 percent into making it great, over the next 20 years I think that's going to invert.
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When [competitors are] in the shower in the morning, they're thinking about how they're going to get ahead of one of their top competitors. Here in the shower, we're thinking about how we are going to invent something on behalf of a customer.
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Our biggest cost is not power, or servers, or people. It's lack of utilization. It dominates all other costs.
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I'm skeptical of any mission that has advertisers at its centerpiece.
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If you never want to be criticized, for goodness sake don't do anything new.
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If there’s one reason we have done better than of our peers in the Internet space over the last six years, it is because we have focused like a laser on customer experience.
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People don't want gadgets, they want services.
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I try to spend my time on areas that I think are important for the future, and where I think I can add value.
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Because, you know, resilience - if you think of it in terms of the Gold Rush, then you'd be pretty depressed right now because the last nugget of gold would be gone. But the good thing is, with innovation, there isn't a last nugget. Every new thing creates two new questions and two new opportunities.
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The book is not really the container for the book. The book itself is the narrative. It's the thing that people create.
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If your customer base is aging with you, then eventually you are going to become obsolete or irrelevant. You need to be constantly figuring out who are your new customers and what are you doing to stay forever young.
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Obsess about customers, not competitors.
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We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.
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I love my life. I love being an inventor.
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You don't want to negotiate the price of simple things you buy every day.
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People who are right most of the time are people who change their minds often
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But there's so much kludge, so much terrible stuff, we are at the 1908 Hurley washing machine stage with the Internet. That's where we are. We don't get our hair caught in it, but that's the level of primitiveness of where we are. We're in 1908.
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I feel like in one year it's very easy to go from Internet poster boy to Internet piсata.
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If we think long term, we can accomplish things that we couldn't otherwise accomplish.
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We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better.
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