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If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.

Jeff Bezos

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Jeff Bezos
Age: 60
Born: 1964
Born: January 12
Astronaut
Computer Scientist
Entrepreneur
Albuquerque
New Mexico
Jeffrey Preston Bezos
Jeffrey Preston Jorgensen
Jeff Preston Bezos
Jeffrey Preston ''Jeff'' Bezos
Might
Unhappy
Make
Physical
World
Internet
Media
Friends
Business
Inspirational
Marketers
Tell
Customers

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It’s very important for entrepreneurs to be realistic. So if you believe on that first day while you’re writing the business plan that there’s a 70 percent chance that the whole thing will fail, then that kind of relieves the pressure of self-doubt.
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We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.
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There are a whole bunch of people who don't like to shop. But there are also people, maybe, who even do like to shop but are very time pressured. And so shopping online can save people time.
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If you never want to be criticized, for goodness sake don't do anything new.
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There are multiple ways to be externally focused that are very successful. You can be customer-focused or competitor-focused. Some people are internally focused, and if they reach critical mass, they can tip the whole company.
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Advertising is the price you pay for unremakable thinking.
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It's perfectly healthy-encouraged, even- to have an idea tomorrow that contradicted your idea today
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The most important single thing is to focus obsessively on the customer. Our goal is to be earth's most customer-centric company.
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... if it's not your style to stretch and go the extra mile to make sure our customer experience is great, you're going to have an allergic reaction to this company. You probably won't stay. If you do try and stay, but can't adapt to the culture then it will reject you like a virus from a healthy immune system.
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I think there are going to be a bunch of tablet-like devices. It's really a different product category.
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If you invent frequently and are willing to fail, then you never get to that point where you really need to bet the whole company.
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Part of company culture is path-dependent. It’s the lessons you learn along the way.
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One of the things that I hope will distinguish Amazon.com is that we continue to be a company that defies easy analogy. This requires a lot of innovation, and innovation requires a lot of random walk.
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The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?
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I'm skeptical that the novel will be 're-invented.'
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I've not seen an effective manager or leader who can't spend some fraction of time down in the trenches... If they don't do that they get out of touch with reality, and their whole thought and management process becomes abstract and disconnected.
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We expect all our businesses to have a positive impact on our top and bottom lines ... Profitability is very important to us or we wouldn't be in this business.
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It's not an experiment if you know it's going to work.
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All businesses need to be young forever. If your customer base ages with you, you're Woolworth's.
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I'm going to go do this crazy thing. I'm going to start this company selling books online.
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