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It is very difficult to get people to focus on the most important things when you're in boom times.
Jeff Bezos
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Jeff Bezos
Age: 60
Born: 1964
Born: January 12
Astronaut
Computer Scientist
Entrepreneur
Albuquerque
New Mexico
Jeffrey Preston Bezos
Jeffrey Preston Jorgensen
Jeff Preston Bezos
Jeffrey Preston ''Jeff'' Bezos
Things
People
Boom
Focus
Times
Difficult
Important
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You don't choose your passions your passions choose you.
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If you are going to do large-scale invention, you have to be willing to do three things: You must be willing to fail you have to be willing to think long term and you have to be willing to be misunderstood for long periods of time.
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What I want to talk to you about today is the difference between gifts and choices. Cleverness is a gift, kindness is a choice. Gifts are easy - they’re given after all. Choices can be hard. You can seduce yourself with your gifts if you’re not careful, and if you do, it’ll probably be to the detriment of your choices.
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If you don't understand the details of your business you are going to fail.
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Mediocre theoretical physicists make no progress. They spend all their time understanding other people's progress.
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Because, you know, resilience - if you think of it in terms of the Gold Rush, then you'd be pretty depressed right now because the last nugget of gold would be gone. But the good thing is, with innovation, there isn't a last nugget. Every new thing creates two new questions and two new opportunities.
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Not the outcome any of us wanted.
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I'm not saying that advertising is going away. But the balance is shifting. If today the successful recipe is to put 70 percent of your energy into shouting about your service and 30 percent into making it great, over the next 20 years I think that's going to invert.
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... if it's not your style to stretch and go the extra mile to make sure our customer experience is great, you're going to have an allergic reaction to this company. You probably won't stay. If you do try and stay, but can't adapt to the culture then it will reject you like a virus from a healthy immune system.
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One of the things that gets me up in the morning is knowing that customer expectations are always rising, and I find that very exciting.
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If your customer base is aging with you, then eventually you are going to become obsolete or irrelevant. You need to be constantly figuring out who are your new customers and what are you doing to stay forever young.
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I’m a big fan of all-you-can-eat plans, because they’re simpler for customers.
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Our point of view is we will sell more if we help people make purchasing decisions.
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Your brand is what people say about you when you're not in the room
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Good ideas will always get funded, so that's not going to be a problem. But you will see that it will be harder and harder for bad ideas to get funded.
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Cultures, for better or worse, are very stable.
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When you are eighty years old, and in a quiet moment of reflection narrating for only yourself the most personal version of your life story, the telling that will be most compact and meaningful will be the series of choices you have made. In the end, we are our choices.
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For people who are readers, reading is important to them.
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Our premise is there are going to be a lot of winners. It's not winner take all. Other people do not have to lose for us to win.
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You want to look at what other companies are doing. It's very important not to be hermetically sealed. But you don't want to look at it as if, 'OK, we're going to copy that.' You want to look at it and say, 'That's very interesting. What can we be inspired to do as a result of that?' And then put your own unique twist on it.
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