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The book is not really the container for the book. The book itself is the narrative. It's the thing that people create.
Jeff Bezos
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Jeff Bezos
Age: 60
Born: 1964
Born: January 12
Astronaut
Computer Scientist
Entrepreneur
Albuquerque
New Mexico
Jeffrey Preston Bezos
Jeffrey Preston Jorgensen
Jeff Preston Bezos
Jeffrey Preston ''Jeff'' Bezos
Really
People
Container
Containers
Narrative
Create
Book
Thing
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All businesses need to be young forever. If your customer base ages with you, you're Woolworth's.
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And I still buy books at B&N, Borders and Elliot Bay ... I probably shouldn't admit this. But I don't care. I love great bookstores.
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My own view is that every company requires a long-term view.
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... if it's not your style to stretch and go the extra mile to make sure our customer experience is great, you're going to have an allergic reaction to this company. You probably won't stay. If you do try and stay, but can't adapt to the culture then it will reject you like a virus from a healthy immune system.
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If you are going to do large-scale invention, you have to be willing to do three things: You must be willing to fail you have to be willing to think long term and you have to be willing to be misunderstood for long periods of time.
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