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There'll always be serendipity involved in discovery.

Jeff Bezos

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Jeff Bezos
Age: 60
Born: 1964
Born: January 12
Astronaut
Computer Scientist
Entrepreneur
Albuquerque
New Mexico
Jeffrey Preston Bezos
Jeffrey Preston Jorgensen
Jeff Preston Bezos
Jeffrey Preston ''Jeff'' Bezos
Discovery
Involved
Always
Serendipity

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Many of the traits that make Amazon unusual are now deeply ingrained in the culture. In fact, if I wanted to change them, I couldn't. The cultures are self-reinforcing, and that's a good thing.
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Not the outcome any of us wanted.
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Percentage margins don't matter. What matters always is dollar margins: the actual dollar amount. Companies are valued not on their percentage margins, but on how many dollars they actually make, and a multiple of that.
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Cleverness is a gift, kindness is a choice. Gifts are easy-they're given after all. Choices can be hard.
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I'm skeptical of any mission that has advertisers at its centerpiece.
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Because, you know, resilience - if you think of it in terms of the Gold Rush, then you'd be pretty depressed right now because the last nugget of gold would be gone. But the good thing is, with innovation, there isn't a last nugget. Every new thing creates two new questions and two new opportunities.
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There are a whole bunch of people who don't like to shop. But there are also people, maybe, who even do like to shop but are very time pressured. And so shopping online can save people time.
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You don't want to negotiate the price of simple things you buy every day.
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I definitely believe people should pay for copyrighted works. And the laws are sufficient: They already require you to pay for copyright work. There's no confusion. The problem is...it's a heck of a lot easier to steal MP3s than to buy them.
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Good ideas will always get funded, so that's not going to be a problem. But you will see that it will be harder and harder for bad ideas to get funded.
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When you are eighty years old, and in a quiet moment of reflection narrating for only yourself the most personal version of your life story, the telling that will be most compact and meaningful will be the series of choices you have made. In the end, we are our choices.
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You don't chose your passion, your passion choses you
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My own view is that every company requires a long-term view.
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The framework I found which made the decision incredibly easy was what I called — which only a nerd would call — a “regret minimization framework.” So, I wanted to project myself forward to age 80 and say, “Okay, now I’m looking back on my life. I want to have minimized the number of regrets I have.”
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If you invent frequently and are willing to fail, then you never get to that point where you really need to bet the whole company.
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We've done price elasticity studies, and the answer is always that we should raise prices. We don't do that, because we believe -- and we have to take this as an article of faith -- that by keeping our prices very, very low, we earn trust with customers over time, and that that actually does maximize free cash flow over the long term.
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It's not an experiment if you know it's going to work.
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Focusing on the customer makes a company more resilient.
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Cultures, for better or worse, are very stable.
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Effective process is not bureaucracy. Bureaucracy is senseless process.
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