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If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

Jeff Bezos

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Jeff Bezos
Age: 60
Born: 1964
Born: January 12
Astronaut
Computer Scientist
Entrepreneur
Albuquerque
New Mexico
Jeffrey Preston Bezos
Jeffrey Preston Jorgensen
Jeff Preston Bezos
Jeffrey Preston ''Jeff'' Bezos
Experience
Mouth
Inspirational
Mouths
Tell
Inspiring
Amazon
Power
Build
Entrepreneurship
Great
Motivational
Commerce
Powerful
Entrepreneur
Word
Educational
Business
Customers

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Our vision is every book ever printed in any language [fetched and viewable on our eBook Kindle device] in under 60 seconds.
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If you decide that you're going to do only the things you know are going to work, you're going to leave a lot of opportunity on the table.
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I’m a big fan of all-you-can-eat plans, because they’re simpler for customers.
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To get something new done you have to be stubborn and focused, to the point that others might find unreasonable.
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Because, you know, resilience - if you think of it in terms of the Gold Rush, then you'd be pretty depressed right now because the last nugget of gold would be gone. But the good thing is, with innovation, there isn't a last nugget. Every new thing creates two new questions and two new opportunities.
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If we think long term, we can accomplish things that we couldn't otherwise accomplish.
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I went to Princeton specifically to study physics.
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We are stubborn on vision. We are flexible on details.
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I'm going to go do this crazy thing. I'm going to start this company selling books online.
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Your brand is what people say about you when you're not in the room
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What I want to talk to you about today is the difference between gifts and choices. Cleverness is a gift, kindness is a choice. Gifts are easy - they’re given after all. Choices can be hard. You can seduce yourself with your gifts if you’re not careful, and if you do, it’ll probably be to the detriment of your choices.
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One of the things that I hope will distinguish Amazon.com is that we continue to be a company that defies easy analogy. This requires a lot of innovation, and innovation requires a lot of random walk.
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If you look at academic studies, you can see that stock prices are most closely correlated with cash flow. It's such a straightforward number. Cash flow is what will drive shareholder returns.
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Advertising is the price you pay for unremakable thinking.
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I strongly believe that missionaries make better products. They care more. For a missionary, it's not just about the business. There has to be a business, and the business has to make sense, but that's not why you do it. You do it because you have something meaningful that motivates you.
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I try to spend my time on areas that I think are important for the future, and where I think I can add value.
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We are pioneers and the history of pioneers is not that good.
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People loved their horses, too. But you don't keep riding your horse to work just because you love it.
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Our premise is there are going to be a lot of winners. It's not winner take all. Other people do not have to lose for us to win.
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... if it's not your style to stretch and go the extra mile to make sure our customer experience is great, you're going to have an allergic reaction to this company. You probably won't stay. If you do try and stay, but can't adapt to the culture then it will reject you like a virus from a healthy immune system.
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