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You can achieve a shallow local maximum with A/B testing - but you'll never win hearts and minds.

Jeff Atwood

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Jeff Atwood
Age: 54
Blogger
Computer Scientist
Engineer
Programmer
Software Developer
Writer
Minds
Achieve
Winning
Maximum
Heart
Testing
Mind
Shallow
Never
Locals
Local
Hearts

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Writing code? That's the easy part. Getting your application in the hands of users, and creating applications that people actually want to use - now that's the hard stuff.
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We have to stop optimizing for programmers and start optimizing for users.
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If you don't have people that care about usability on your project, your project is doomed.
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