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If I am correct, the use of a product based on modelessness and monoty would soon become so habitual as to be nearly addictive, leading to a user population devoted to and loyal to the product.

Jef Raskin

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Jef Raskin
Age: 61 †
Born: 1943
Born: March 9
Died: 2005
Died: February 26
Businessperson
Computer Scientist
Mathematician
Programmer
University Teacher
Writer
New York City
New York
Become
Correct
Would
Nearly
Addictive
Product
User
Population
Habitual
Soon
Users
Based
Loyal
Products
Devoted
Use
Leading

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If our field is to advance, we must - without displacing creativity and aesthetics - make sure our terminology is clear.
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If I had not studied music, there would be no Macintosh computers today.
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A well-designed and humane interface does not have to be split into beginner and expert subsystems.
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When you have to choose among methods, your locus of attention is drawn from the task and temporarily becomes the decision itself.
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I hate mice. The mouse involves you in arm motions that slow you down. I didn't want it on the Macintosh, but Jobs insisted. In those days, what he said went, good idea or not.
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Once the product's task is known, design the interface first then implement to the interface design.
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An unlimited-length file name is a file. The content of a file is its own best name.
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What I proposed was a computer that would be easy to use, mix text and graphics, and sell for about $1,000. Steve Jobs said that it was a crazy idea, that it would never sell, and we didn't want anything like it. He tried to shoot the project down.
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