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Nothing is wholly obvious without becoming enigmatic. Reality itself is too obvious to be true .

Jean Baudrillard

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Jean Baudrillard
Age: 77 †
Born: 1929
Born: July 29
Died: 2007
Died: March 6
Anthropologist
Literary Critic
Philosopher
Photographer
Professor
Sociologist
Translator
Rheims
Ḻāṉ Pōtriyā
True
Reality
Truth
Without
Enigmatic
Nothing
Nothingness
Wholly
Obvious
Becoming

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Photography is our exorcism. Primitive society had its masks, bourgeois society its mirrors. We have our images.
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It is always the same: once you are liberated, you are forced to ask who you are.
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It is not enough for theory to describe and analyze, it must itself be an event in the universe it describes.
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There is nothing funny about Halloween. This sarcastic festival reflects, rather, an infernal demand for revenge by children on the adult world.
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There are only a few images that are not forced to provide meaning, or have to go through the filter of a specific idea.
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Every photographed object is merely the trace left behind by the disappearance of all the rest. It is an almost perfect crime, an almost total resolution of the world, which merely leave the illusion of a particular object shining forth, the image of which then becomes an impenetrable enigma.
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Terror is as much a part of the concept of truth as runniness is of the concept of jam. We wouldn't like jam if it didn't, by its very nature, ooze. We wouldn't like truth if it wasn't sticky, if, from time to time, it didn't ooze blood.
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If you assume any rate of improvement at all then the games will become indistinguishable from reality. It would seem to follow that the odds that we are in base reality would be one in billions.
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Smile and others will smile back. Smile to show how transparent, how candid you are. Smile if you have nothing to say. Most of all, do not hide the fact you have nothing to say nor your total indifference to others. Let this emptiness, this profound indifference shine out spontaneously in your smile.
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The need to speak, even if one has nothing to say, becomes more pressing when one has nothing to say, just as the will to live becomes more urgent when life has lost its meaning.
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The day the world ends, no one will be there, just as no one was there when it began. This is a scandal. Such a scandal for the human race that it is indeed capable collectively, out of spite, of hastening the end of the world by all means just so it can enjoy the show.
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At male strip shows, it is still the women that we watch, the audience of women and their eager faces. They are more obscene than if they were dancing naked themselves.
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The image is not a medium for which we have to find the proper use. It is what it is and it is beyond all our moral considerations. It is by its essence immoral, and the world's becoming-image is an immoral process.
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Driving is a spectacular form of amnesia. Everything is to be discovered, everything to be obliterated.
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Business owners are like joggers. If you stop a jogger, he goes on running on the spot. If you drag an owner away from his business, he goes on running on the spot, pawing the ground, talking business. He never stops hurtling onwards, making decisions and executing them.
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Sadder than the beggar is the man who eats alone in public.
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Computer science only indicates the retrospective omnipotence of our technologies. In other words, an infinite capacity to process data (but only data -- i.e. the already given) and in no sense a new vision. With that science, we are entering an era of exhaustivity, which is also an era of exhaustion.
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Sadder than destitution, sadder than a beggar is the man who eats alone in public. Nothing more contradicts the laws of man or beast, for animals always do each other the honor of sharing or disputing each other's food.
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There is nothing more mysterious than a TV set left on in an empty room. It is even stranger than a man talking to himself or a woman standing dreaming at her stove. It is as if another planet is communicating with you.
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