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It is not enough for theory to describe and analyze, it must itself be an event in the universe it describes.

Jean Baudrillard

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Jean Baudrillard
Age: 77 †
Born: 1929
Born: July 29
Died: 2007
Died: March 6
Anthropologist
Literary Critic
Philosopher
Photographer
Professor
Sociologist
Translator
Rheims
Ḻāṉ Pōtriyā
Must
Describes
Analyze
Describe
Event
Theory
Events
Universe
Enough
Acceleration

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America is the original version of modernity. We are the dubbed or subtitled version. America ducks the question of origins it cultivates no origin or mythical authenticity it has no past and no founding truth. Having known no primitive accumulation of time, it lives in a perpetual present.
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The day the world ends, no one will be there, just as no one was there when it began. This is a scandal. Such a scandal for the human race that it is indeed capable collectively, out of spite, of hastening the end of the world by all means just so it can enjoy the show.
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Postmodernity is said to be a culture of fragmentary sensations, eclectic nostalgia, disposable simulacra, and promiscuous superficiality, in which the traditionally valued qualities of depth, coherence, meaning, originality, and authenticity are evacuated or dissolved amid the random swirl of empty signals.
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We are no longer dealing with historical events, but with places of collapse.
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Neither dead nor alive, the hostage is suspended by an incalculable outcome. It is not his destiny that awaits for him, nor his own death, but anonymous chance, which can only seem to him something absolutely arbitrary. He is in a state of radical emergency, of virtual extermination.
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I hesitate to deposit money in a bank. I am afraid I shall never dare to take it out again
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The price we pay for the complexity of life is too high.
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The era of the political was one of anomie: crisis, violence, madness and revolution. The era of the trans-political is that of anomaly: an aberration of no consequence, contemporaneous with the event of no consequence.
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The simulacrum is never that which conceals the truth--it is the truth which conceals that there is none. The simulacrum is true.
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Every woman is like a time-zone. She is a nocturnal fragment of your journey. She brings you unflaggingly closer to the next night.
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The desert is no longer a landscape, it is a pure form produced by the abstraction of all others.
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Smile and others will smile back. Smile to show how transparent, how candid you are. Smile if you have nothing to say. Most of all, do not hide the fact you have nothing to say nor your total indifference to others. Let this emptiness, this profound indifference shine out spontaneously in your smile.
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Kitschis one of the major categories of the modern object. Knick-knacks, rustic odds-and-ends, souvenirs, lampshades, and African masks: the kitsch-object is collectively this whole plethora of trashy, sham or faked objects, this whole museum of junk which proliferates everywhere.... Kitsch is the equivalent to the cliché in discourse.
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The sickly cultural pathos which the whole of France indulges in, that fetishism of the cultural heritage.
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