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One has never said better how much humanism, normality, quality of life were nothing but the vicissitudes of profitability.

Jean Baudrillard

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Jean Baudrillard
Age: 77 †
Born: 1929
Born: July 29
Died: 2007
Died: March 6
Anthropologist
Literary Critic
Philosopher
Photographer
Professor
Sociologist
Translator
Rheims
Ḻāṉ Pōtriyā
Nothing
Much
Simulacrum
Never
Profitability
Life
Vicissitudes
Normality
Humanism
Quality
Better

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I hesitate to deposit money in a bank. I am afraid I shall never dare to take it out again. When you go to confession and entrust your sins to the safe-keeping of the priest, do you ever come back for them?
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Americans may have no identity, but they do have wonderful teeth.
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Politicians - power itself - are abject because they merely embody the profound contempt people have for their own lives. One should be grateful to the politicians for accepting the abstractness of power, and ridding others of its burden. This inevitably kills them but they get their revenge by passing onto others the corpse of power.
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The war was won on both sides: by the Vietnamese on the ground, by the Americans in the electronic mental space. And if the one side won an ideological and political victory, the other made Apocalypse Now and that has gone right around the world.
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History that repeats itself turns to farce. Farce that repeats itself turns to history.
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Man has lost the basic skill of the ape, the ability to scratch its back. Which gave it extraordinary independence, and the liberty to associate for reasons other than the need for mutual back-scratching.
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Simulation is the situation created by any system of signs when it becomes sophisticated enough, autonomous enough, to abolish its own referent and to replace it with itself.
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A series of accidents creates a positively light-hearted state, out of consideration for this strange power.
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Disneyland is presented as imaginary in order to make us believe that the rest is real.
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A successful object is one which exists beyond its own reality, which creates a dual (and not merely interactlve) relation (with its users also), a relation of contradiction, misappropriation and destablilisation.
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If you say, I love you, then you have already fallen in love with language, which is already a form of break up and infidelity.
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For the heavenly fire no longer strikes depraved cities, it is rather the lens which cuts through ordinary reality like a laser, putting it to death.
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Smile and others will smile back. Smile to show how transparent, how candid you are. Smile if you have nothing to say. Most of all, do not hide the fact you have nothing to say nor your total indifference to others. Let this emptiness, this profound indifference shine out spontaneously in your smile.
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At male strip shows, it is still the women that we watch, the audience of women and their eager faces. They are more obscene than if they were dancing naked themselves.
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To love someone is to isolate him from the world, wipe out every trace of him, dispossess him of his shadow, drag him into a murderous future. It is to circle around the other like a dead star and absorb him into a black light.
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Business owners are like joggers. If you stop a jogger, he goes on running on the spot. If you drag an owner away from his business, he goes on running on the spot, pawing the ground, talking business. He never stops hurtling onwards, making decisions and executing them.
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Imagine the amazing good fortune of the generation that gets to see the end of the world. This is as marvelous as being there in the beginning.
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Y a-t-il plus belle parodie de l'éthique de la valeur que de se soumettre avec toute l'intransigeance de la vertu aux données du hasard ou à l'absurdité d'une règle?
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The price we pay for the complexity of life is too high. When you think of all the effort you have to put in -telephonic, technological and relational -to alter even the slightest bit of behavior in this strange world we call social life, you are left pining for the straightforwardness of primitive peoples and their physical work.
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Democracy is the menopause of Western society, the Grand Climacteric of the body social. Fascism is its middle-aged lust.
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