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Driving is a spectacular form of amnesia. Everything is to be discovered, everything to be obliterated.

Jean Baudrillard

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Jean Baudrillard
Age: 77 †
Born: 1929
Born: July 29
Died: 2007
Died: March 6
Anthropologist
Literary Critic
Philosopher
Photographer
Professor
Sociologist
Translator
Rheims
Ḻāṉ Pōtriyā
Amnesia
Genocide
Spectacular
Discovered
Driving
Form
Everything
Obliterated

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The liberated man is not the one who is freed in his ideal reality, his inner truth, or his transparency he is the man who changes spaces, who circulates, who changes sex, clothes, and habits according to fashion, rather than morality, and who changes opinions not as his conscience dictates but in response to opinion polls.
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The new shopping malls make possible the synthesis of all consumer activities, not least of which are shopping, flirting with objects, idle wandering, and all the permutations of these.
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Imagine the amazing good fortune of the generation that gets to see the end of the world. This is as marvelous as being there in the beginning.
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One has never said better how much humanism, normality, quality of life were nothing but the vicissitudes of profitability.
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Prophesying catastrophe is incredibly banal. The more original move is to assume that it has already happened.
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Power is only too happy to make football bear a diabolical responsibility for stupefying the masses.
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If everything is perfect, language is useless. This is true for animals. If animals don't speak, it's because everything's perfect for them. If one day they start to speak, it will be because the world has lost a certain sort of perfection.
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It is not enough for theory to describe and analyze, it must itself be an event in the universe it describes.
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Disneyland is presented as imaginary in order to make us believe that the rest is real.
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A series of accidents creates a positively light-hearted state, out of consideration for this strange power.
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At male strip shows, it is still the women that we watch, the audience of women and their eager faces. They are more obscene than if they were dancing naked themselves.
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Smile and others will smile back. Smile to show how transparent, how candid you are. Smile if you have nothing to say. Most of all, do not hide the fact you have nothing to say nor your total indifference to others. Let this emptiness, this profound indifference shine out spontaneously in your smile.
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Here in the U.S., culture is not that delicious panacea which we Europeans consume in a sacramental mental space and which has its own special columns in the newspapers - and in people's minds. Culture is space, speed, cinema, technology. This culture is authentic, if anything can be said to be authentic.
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Depression moods lead, almost invariably, to accidents. But, when they occur, our mood changes again, since the accident shows we can draw the world in our wake, and that we still retain some degree of power even when our spirits are low. A series of accidents creates a positively light-hearted state, out of consideration for this strange power.
Jean Baudrillard
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The Yuppies are not defectors from revolt, they are a new race, assured, amnestied, exculpated, moving with ease in the world of performance, mentally indifferent to any objective other than that of change and advertising.
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Contact with men who wield power and authority still leaves an intangible sense of repulsion. It's very like being in close proximity to fecal matter, the fecal embodiment of something unmentionable, and you wonder what it is made of and when it acquired its historically sacred character.
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The opposite of knowledge is not ignorance, but deceit and fraud.
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The desert is no longer a landscape, it is a pure form produced by the abstraction of all others.
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Illusion is no longer possible, because the real is no longer possible.
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The obese is in a total delirium. For he is not only large, of a size opposed to normal morphology: he is larger than large. He no longer makes sense in some distinctive opposition, but in his excess, his redundancy.
Jean Baudrillard