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Marketing is not an event, but a process It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely.
Jay Conrad Levinson
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Jay Conrad Levinson
Age: 80 †
Born: 1933
Born: February 10
Died: 2013
Died: October 10
Writer
Detroit
Michigan
Process
Marketing
Business
Perfection
Ends
Beginning
Pause
Change
Completely
Pauses
Even
Events
Stopping
Never
Stop
Improving
Middle
Event
Perfect
Improve
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The guerrilla is obsessed with benefits. Whenever offering a product or service, she focuses on how it will benefit the consumer and builds everything—the product, the delivery, the marketing—around that benefit.
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