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Sometimes the most important job advertising can do, is to clarify the obvious.

Jay Chiat

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Jay Chiat
Age: 70 †
Born: 1931
Born: October 25
Died: 2002
Died: April 23
Military Officer
The Bronx
New York City
Advertising
Obvious
Jobs
Sometimes
Important
Clarify

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Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.
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Technology is the fashion of the '90s. It affects everyone, and everyone is interested in it - either from fear of being left behind or because they have a real need to use technology.
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Outside of advertising, the person who's influenced me most is quite possibly Frank Gehry.
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Eighty percent of what everyone's talking about never happens. I don't mean in terms of product development that's happening right now, I'm talking about the far-flung visions of the future.
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If you really think about it, when watching television, you have product placement all the time.
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How big can we get before we get bad?
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If you can't be bothered to work on Saturday, don't bother to come in on Sunday.
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Fire has impacted every part of our lives - without fire, there would be no shopping, right? - that's how the Internet will intrude on our lives, particularly our kids' lives.
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I'm uncomfortable when I'm comfortable. I have to start something new-in the agency or in my personal life-every two years or so. Taking risks gives me energy. I can't help it, it's my personality. I'd like to think it's not really a compulsion toward high risks, but the spirit of an entrepreneur.
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It's very fascinating, it's very addictive, and it's incredibly challenging. You're never satisfied. It's kind of like advertising. You're never satisfied
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One is that that's the way we started and we thought there would be more value and less confusion if the business model was just based on delivering news that's of value to Web sites.
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Our technology is very scalable. Our software can accommodate enormous numbers of clients. It's a marvelous opportunity. We'll keep developing products.
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My real talent was for losing clients.
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You come to work because the office is a resource: The office is a place where you can meet with other people, and the office has libraries of books and information on CD-ROM that might help you with your work.
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Taking risks gives me energy.
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Charlie Rose is the ultimate ad.
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I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range.
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