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Outside of advertising, the person who's influenced me most is quite possibly Frank Gehry.

Jay Chiat

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Jay Chiat
Age: 70 †
Born: 1931
Born: October 25
Died: 2002
Died: April 23
Military Officer
The Bronx
New York City
Advertising
Outside
Quite
Persons
Person
Influenced
Frank
Possibly

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I'm uncomfortable when I'm comfortable. I have to start something new-in the agency or in my personal life-every two years or so. Taking risks gives me energy. I can't help it, it's my personality. I'd like to think it's not really a compulsion toward high risks, but the spirit of an entrepreneur.
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Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.
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I'm uncomfortable when I'm comfortable ... I can't help it, it's my personality.
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If you really think about it, when watching television, you have product placement all the time.
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Taking risks gives me energy.
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It's very fascinating, it's very addictive, and it's incredibly challenging. You're never satisfied. It's kind of like advertising. You're never satisfied
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If you can't be bothered to work on Saturday, don't bother to come in on Sunday.
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Eighty percent of what everyone's talking about never happens. I don't mean in terms of product development that's happening right now, I'm talking about the far-flung visions of the future.
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Sometimes the most important job advertising can do, is to clarify the obvious.
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I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range.
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