Quote

Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.

Jay Chiat

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Jay Chiat
Age: 70 †
Born: 1931
Born: October 25
Died: 2002
Died: April 23
Military Officer
The Bronx
New York City
Advertising
Telling
Ought
Understand
Tell
Work
Think
Shop
Thinking
Shops

More quotes by Jay Chiat

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How big can we get before we get bad?
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First, this isn't about telecommuting, because we still have offices that people will come to regularly when they need to brainstorm together, meet with clients, or do research in the library.
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Our technology is very scalable. Our software can accommodate enormous numbers of clients. It's a marvelous opportunity. We'll keep developing products.
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Outside of advertising, the person who's influenced me most is quite possibly Frank Gehry.
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If you can't be bothered to work on Saturday, don't bother to come in on Sunday.
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I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range.
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Charlie Rose is the ultimate ad.
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Sometimes the most important job advertising can do, is to clarify the obvious.
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You come to work because the office is a resource: The office is a place where you can meet with other people, and the office has libraries of books and information on CD-ROM that might help you with your work.
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If you really think about it, when watching television, you have product placement all the time.
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I'm uncomfortable when I'm comfortable ... I can't help it, it's my personality.
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One is that that's the way we started and we thought there would be more value and less confusion if the business model was just based on delivering news that's of value to Web sites.
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My real talent was for losing clients.
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Technology is the fashion of the '90s. It affects everyone, and everyone is interested in it - either from fear of being left behind or because they have a real need to use technology.
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Taking risks gives me energy.
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I'm uncomfortable when I'm comfortable. I have to start something new-in the agency or in my personal life-every two years or so. Taking risks gives me energy. I can't help it, it's my personality. I'd like to think it's not really a compulsion toward high risks, but the spirit of an entrepreneur.
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Eighty percent of what everyone's talking about never happens. I don't mean in terms of product development that's happening right now, I'm talking about the far-flung visions of the future.
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Fire has impacted every part of our lives - without fire, there would be no shopping, right? - that's how the Internet will intrude on our lives, particularly our kids' lives.
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It's very fascinating, it's very addictive, and it's incredibly challenging. You're never satisfied. It's kind of like advertising. You're never satisfied
Jay Chiat