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I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range.

Jay Chiat

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Jay Chiat
Age: 70 †
Born: 1931
Born: October 25
Died: 2002
Died: April 23
Military Officer
The Bronx
New York City
Long
Obsolete
Make
Advertising
Model
Range
Models
Economy
Sense
Doesn

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I'm uncomfortable when I'm comfortable. I have to start something new-in the agency or in my personal life-every two years or so. Taking risks gives me energy. I can't help it, it's my personality. I'd like to think it's not really a compulsion toward high risks, but the spirit of an entrepreneur.
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One is that that's the way we started and we thought there would be more value and less confusion if the business model was just based on delivering news that's of value to Web sites.
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