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Content is the fire. Social media is the gasoline.

Jay Baer

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Jay Baer
Fire
Social
Gasoline
Content
Media

More quotes by Jay Baer

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In social media marketing, average is no longer adequate.
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Customers are ninjas now. They are stealthily evaluating you right under your nose.
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Facebook Fan Pages are email newsletters with smaller pictures.
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There's a lot of fear-mongering about losing control of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.
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Social media is the ultimate canary in the coal mine
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No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.
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Passion is the gasoline of social media.
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If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
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Stop trying to be amazing and start being useful.
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Every company is its own TV station, magazine, and newspaper.
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The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.
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Content that helps is superior to content that sells.
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Content is the emotional and informational bridge between commerce and consumer.
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95% of millennials say their friends are the most credible source of product information.
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You have to understand not just what your customers need, but how and where they prefer to access information.
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You must market your marketing.
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Give away everything you know, one bite at a time.
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Everyone says social media is a unicorn, but maybe it’s just a horse?
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We are surrounded by data, but starved for insights.
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If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
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