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Content is the fire. Social media is the gasoline.

Jay Baer

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Jay Baer
Content
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Fire
Social
Gasoline

More quotes by Jay Baer

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Inspiration doesn't respond to meeting requests. You can't schedule greatness.
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Social media is about people, not logos.
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The future of marketing isn't big data, it's big understanding.
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The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.
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Social media is the ultimate canary in the coal mine
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95% of millennials say their friends are the most credible source of product information.
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Social media doesn’t create negativity, it uncovers it.
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Content is the emotional and informational bridge between commerce and consumer.
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Everything ultimately comes down to trust.
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We are surrounded by data, but starved for insights.
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You must market your marketing.
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Facebook Fan Pages are email newsletters with smaller pictures.
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The goals of content are consumption, then behavior. The goals of social are participation, then behavior.
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Every company is its own TV station, magazine, and newspaper.
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Give yourself permission to make the story bigger.
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You must fight social media fire with social media water.
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If your competitors start copying you then you are doing something right!
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Content that helps is superior to content that sells.
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No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.
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Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.
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