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Content is the fire. Social media is the gasoline.

Jay Baer

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Jay Baer
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Content
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More quotes by Jay Baer

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The goals of content are consumption, then behavior. The goals of social are participation, then behavior.
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Content is fire and social media is gasoline.
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Social media is about people, not logos.
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For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'
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Everyone says social media is a unicorn, but maybe it’s just a horse?
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We are surrounded by data, but starved for insights.
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You have to understand not just what your customers need, but how and where they prefer to access information.
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Social media doesn’t create negativity, it uncovers it.
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Inspiration doesn't respond to meeting requests. You can't schedule greatness.
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95% of millennials say their friends are the most credible source of product information.
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Passion is the gasoline of social media.
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Facebook Fan Pages are email newsletters with smaller pictures.
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If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
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The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.
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Social media is the ultimate canary in the coal mine
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Content is the emotional and informational bridge between commerce and consumer.
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The future of marketing isn't big data, it's big understanding.
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True influence drives action, not just awareness.
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In social media marketing, average is no longer adequate.
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Every company is its own TV station, magazine, and newspaper.
Jay Baer