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Content is the fire. Social media is the gasoline.

Jay Baer

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Jay Baer
Content
Media
Fire
Social
Gasoline

More quotes by Jay Baer

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If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
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95% of millennials say their friends are the most credible source of product information.
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Social media is about people, not logos.
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You must market your marketing.
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The goals of content are consumption, then behavior. The goals of social are participation, then behavior.
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When brands talk about themselves in real time, it’s just boring faster.
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In social media marketing, average is no longer adequate.
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Content is fire and social media is gasoline.
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Make your marketing so useful people would pay you for it.
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The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.
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True influence drives action, not just awareness.
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For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'
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In 2012, 40 of the top companies to work for were also among the top companies in social media.
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If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
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Social media is the ultimate canary in the coal mine
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There's a lot of fear-mongering about losing control of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.
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Inspiration doesn't respond to meeting requests. You can't schedule greatness.
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True advocacy is born from culture, not technology or marketing.
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The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.
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Everything ultimately comes down to trust.
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