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Content is the fire. Social media is the gasoline.

Jay Baer

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Jay Baer
Content
Media
Fire
Social
Gasoline

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There is a very fine line between listening and stalking.
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Give away everything you know, one bite at a time.
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For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'
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Make your marketing so useful people would pay you for it.
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You have to understand not just what your customers need, but how and where they prefer to access information.
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The future of marketing isn't big data, it's big understanding.
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The difference between Selling and Helping is just two letters.
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Content is fire and social media is gasoline.
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Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.
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No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.
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People check their phone an average of 110x a day.
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You must market your marketing.
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The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.
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Every company is its own TV station, magazine, and newspaper.
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Give yourself permission to make the story bigger.
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Customers are ninjas now. They are stealthily evaluating you right under your nose.
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