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Content is the fire. Social media is the gasoline.

Jay Baer

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Jay Baer
Social
Gasoline
Content
Media
Fire

More quotes by Jay Baer

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If you help someone, you may create a customer for life.
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If your competitors start copying you then you are doing something right!
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If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
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Content is fire and social media is gasoline.
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There is a very fine line between listening and stalking.
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Content is the emotional and informational bridge between commerce and consumer.
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Facebook Fan Pages are email newsletters with smaller pictures.
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If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
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Social media is about people, not logos.
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There's a lot of fear-mongering about losing control of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.
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You must market your marketing.
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Social media doesn’t create negativity, it uncovers it.
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95% of millennials say their friends are the most credible source of product information.
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Passion is the gasoline of social media.
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You have to understand not just what your customers need, but how and where they prefer to access information.
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The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.
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Social media is the ultimate canary in the coal mine
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The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.
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For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'
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The goals of content are consumption, then behavior. The goals of social are participation, then behavior.
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