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Content is the fire. Social media is the gasoline.

Jay Baer

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Jay Baer
Social
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More quotes by Jay Baer

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Content is fire and social media is gasoline.
Jay Baer
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Content that helps is superior to content that sells.
Jay Baer
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For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.
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The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.
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When brands talk about themselves in real time, it’s just boring faster.
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Content is the emotional and informational bridge between commerce and consumer.
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In 2012, 40 of the top companies to work for were also among the top companies in social media.
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95% of millennials say their friends are the most credible source of product information.
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Everyone says social media is a unicorn, but maybe it’s just a horse?
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Social media doesn’t create negativity, it uncovers it.
Jay Baer
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There is a very fine line between listening and stalking.
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For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'
Jay Baer
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Passion is the gasoline of social media.
Jay Baer
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Make your marketing so useful people would pay you for it.
Jay Baer
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Everything ultimately comes down to trust.
Jay Baer
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The goals of content are consumption, then behavior. The goals of social are participation, then behavior.
Jay Baer
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If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
Jay Baer
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You have to understand not just what your customers need, but how and where they prefer to access information.
Jay Baer
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In social media marketing, average is no longer adequate.
Jay Baer
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If your competitors start copying you then you are doing something right!
Jay Baer