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Content is the fire. Social media is the gasoline.

Jay Baer

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Jay Baer
Gasoline
Content
Media
Fire
Social

More quotes by Jay Baer

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When brands talk about themselves in real time, it’s just boring faster.
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There's a lot of fear-mongering about losing control of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.
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If your competitors start copying you then you are doing something right!
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Make your marketing so useful people would pay you for it.
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People check their phone an average of 110x a day.
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The difference between Selling and Helping is just two letters.
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The goals of content are consumption, then behavior. The goals of social are participation, then behavior.
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Every company is its own TV station, magazine, and newspaper.
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Give away everything you know, one bite at a time.
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Inspiration doesn't respond to meeting requests. You can't schedule greatness.
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Content is the emotional and informational bridge between commerce and consumer.
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If you help someone, you may create a customer for life.
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Content is fire and social media is gasoline.
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Passion is the gasoline of social media.
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There is a very fine line between listening and stalking.
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Stop trying to be amazing and start being useful.
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The future of marketing isn't big data, it's big understanding.
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If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
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Customers are ninjas now. They are stealthily evaluating you right under your nose.
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95% of millennials say their friends are the most credible source of product information.
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