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Content is the fire. Social media is the gasoline.

Jay Baer

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Jay Baer
Gasoline
Content
Media
Fire
Social

More quotes by Jay Baer

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Inspiration doesn't respond to meeting requests. You can't schedule greatness.
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Make your marketing so useful people would pay you for it.
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If your competitors start copying you then you are doing something right!
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Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.
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You have to understand not just what your customers need, but how and where they prefer to access information.
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Social media is about people, not logos.
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For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.
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You must fight social media fire with social media water.
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Everything ultimately comes down to trust.
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There is a very fine line between listening and stalking.
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We are surrounded by data, but starved for insights.
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Passion is the gasoline of social media.
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For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'
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You must market your marketing.
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The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.
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People check their phone an average of 110x a day.
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If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
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True influence drives action, not just awareness.
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If you help someone, you may create a customer for life.
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Content that helps is superior to content that sells.
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