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Customers are ninjas now. They are stealthily evaluating you right under your nose.

Jay Baer

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Jay Baer
Evaluating
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Ninjas

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True advocacy is born from culture, not technology or marketing.
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If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
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Content is the fire. Social media is the gasoline.
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For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.
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You must market your marketing.
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Social media is about people, not logos.
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You have to understand not just what your customers need, but how and where they prefer to access information.
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The future of marketing isn't big data, it's big understanding.
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