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Customers are ninjas now. They are stealthily evaluating you right under your nose.

Jay Baer

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Jay Baer
Noses
Customers
Right
Stealthily
Ninjas
Evaluating
Ninja
Nose

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You have to understand not just what your customers need, but how and where they prefer to access information.
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The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.
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There's a lot of fear-mongering about losing control of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.
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If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
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Everyone says social media is a unicorn, but maybe it’s just a horse?
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Social media is about people, not logos.
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For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.
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True advocacy is born from culture, not technology or marketing.
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Facebook Fan Pages are email newsletters with smaller pictures.
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Stop trying to be amazing and start being useful.
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Content that helps is superior to content that sells.
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Content is the fire. Social media is the gasoline.
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If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
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Social media doesn’t create negativity, it uncovers it.
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You must market your marketing.
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For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'
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When brands talk about themselves in real time, it’s just boring faster.
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If you help someone, you may create a customer for life.
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Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.
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The difference between Selling and Helping is just two letters.
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