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The goals of content are consumption, then behavior. The goals of social are participation, then behavior.

Jay Baer

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Jay Baer
Participation
Consumption
Goals
Content
Behavior
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Social

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For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'
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True influence drives action, not just awareness.
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Inspiration doesn't respond to meeting requests. You can't schedule greatness.
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You have to understand not just what your customers need, but how and where they prefer to access information.
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Content is the fire. Social media is the gasoline.
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Passion is the gasoline of social media.
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