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The goals of content are consumption, then behavior. The goals of social are participation, then behavior.

Jay Baer

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Jay Baer
Social
Participation
Consumption
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More quotes by Jay Baer

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Social media is about people, not logos.
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Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.
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Give yourself permission to make the story bigger.
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The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.
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We are surrounded by data, but starved for insights.
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If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
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If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
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When brands talk about themselves in real time, it’s just boring faster.
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Stop trying to be amazing and start being useful.
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There is a very fine line between listening and stalking.
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True influence drives action, not just awareness.
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Everything ultimately comes down to trust.
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Customers are ninjas now. They are stealthily evaluating you right under your nose.
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The difference between Selling and Helping is just two letters.
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Passion is the gasoline of social media.
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No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.
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For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'
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Content is the fire. Social media is the gasoline.
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Give away everything you know, one bite at a time.
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For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.
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