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The difference between Selling and Helping is just two letters.

Jay Baer

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Jay Baer
Difference
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Helping
Two
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Letters

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True influence drives action, not just awareness.
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We are surrounded by data, but starved for insights.
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You have to understand not just what your customers need, but how and where they prefer to access information.
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Content is the emotional and informational bridge between commerce and consumer.
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You must market your marketing.
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Passion is the gasoline of social media.
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Content that helps is superior to content that sells.
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True advocacy is born from culture, not technology or marketing.
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The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.
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When brands talk about themselves in real time, it’s just boring faster.
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No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.
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Content is fire and social media is gasoline.
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