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The difference between Selling and Helping is just two letters.

Jay Baer

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Jay Baer
Helping
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Selling
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The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.
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For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'
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Content is fire and social media is gasoline.
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You have to understand not just what your customers need, but how and where they prefer to access information.
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If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
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If your competitors start copying you then you are doing something right!
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If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
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In 2012, 40 of the top companies to work for were also among the top companies in social media.
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Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.
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