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The future of marketing isn't big data, it's big understanding.

Jay Baer

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Jay Baer
Future
Bigs
Marketing
Data
Understanding

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Customers are ninjas now. They are stealthily evaluating you right under your nose.
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You must fight social media fire with social media water.
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The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.
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The goals of content are consumption, then behavior. The goals of social are participation, then behavior.
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If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
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We are surrounded by data, but starved for insights.
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Social media doesn’t create negativity, it uncovers it.
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Inspiration doesn't respond to meeting requests. You can't schedule greatness.
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No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.
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When brands talk about themselves in real time, it’s just boring faster.
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Facebook Fan Pages are email newsletters with smaller pictures.
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Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.
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There is a very fine line between listening and stalking.
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If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
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Social media is about people, not logos.
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The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.
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Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.
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People check their phone an average of 110x a day.
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