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The future of marketing isn't big data, it's big understanding.

Jay Baer

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Jay Baer
Marketing
Data
Understanding
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True influence drives action, not just awareness.
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Make your marketing so useful people would pay you for it.
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You must fight social media fire with social media water.
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No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.
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Content is the emotional and informational bridge between commerce and consumer.
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Stop trying to be amazing and start being useful.
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We are surrounded by data, but starved for insights.
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For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.
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Social media is about people, not logos.
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Give away everything you know, one bite at a time.
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Content is fire and social media is gasoline.
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There is a very fine line between listening and stalking.
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Content that helps is superior to content that sells.
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Social media doesn’t create negativity, it uncovers it.
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If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
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95% of millennials say their friends are the most credible source of product information.
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The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.
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Everyone says social media is a unicorn, but maybe it’s just a horse?
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People check their phone an average of 110x a day.
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Give yourself permission to make the story bigger.
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