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The future of marketing isn't big data, it's big understanding.

Jay Baer

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Jay Baer
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The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.
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When brands talk about themselves in real time, it’s just boring faster.
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We are surrounded by data, but starved for insights.
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Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.
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True influence drives action, not just awareness.
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True advocacy is born from culture, not technology or marketing.
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