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The future of marketing isn't big data, it's big understanding.
Jay Baer
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Jay Baer
Marketing
Data
Understanding
Future
Bigs
More quotes by Jay Baer
Make your marketing so useful people would pay you for it.
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Content is fire and social media is gasoline.
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If you help someone, you may create a customer for life.
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Content is the emotional and informational bridge between commerce and consumer.
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The difference between Selling and Helping is just two letters.
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In social media marketing, average is no longer adequate.
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If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
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When brands talk about themselves in real time, it’s just boring faster.
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If your competitors start copying you then you are doing something right!
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People check their phone an average of 110x a day.
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The goals of content are consumption, then behavior. The goals of social are participation, then behavior.
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For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'
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True influence drives action, not just awareness.
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Everyone says social media is a unicorn, but maybe it’s just a horse?
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Give yourself permission to make the story bigger.
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The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.
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Social media doesn’t create negativity, it uncovers it.
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Inspiration doesn't respond to meeting requests. You can't schedule greatness.
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You must fight social media fire with social media water.
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You must market your marketing.
Jay Baer
