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The future of marketing isn't big data, it's big understanding.

Jay Baer

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Jay Baer
Marketing
Data
Understanding
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Everything ultimately comes down to trust.
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95% of millennials say their friends are the most credible source of product information.
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Content that helps is superior to content that sells.
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True influence drives action, not just awareness.
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You must market your marketing.
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Social media doesn’t create negativity, it uncovers it.
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For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'
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The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.
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You have to understand not just what your customers need, but how and where they prefer to access information.
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Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.
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If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
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We are surrounded by data, but starved for insights.
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Stop trying to be amazing and start being useful.
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You must fight social media fire with social media water.
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For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.
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The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.
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Inspiration doesn't respond to meeting requests. You can't schedule greatness.
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Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.
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