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The future of marketing isn't big data, it's big understanding.

Jay Baer

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Jay Baer
Future
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Marketing
Data
Understanding

More quotes by Jay Baer

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Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.
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If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
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Stop trying to be amazing and start being useful.
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Facebook Fan Pages are email newsletters with smaller pictures.
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If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
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Social media doesn’t create negativity, it uncovers it.
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The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.
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Make your marketing so useful people would pay you for it.
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In 2012, 40 of the top companies to work for were also among the top companies in social media.
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No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.
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People check their phone an average of 110x a day.
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Give yourself permission to make the story bigger.
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Every company is its own TV station, magazine, and newspaper.
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The goals of content are consumption, then behavior. The goals of social are participation, then behavior.
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In social media marketing, average is no longer adequate.
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Content is fire and social media is gasoline.
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Social media is the ultimate canary in the coal mine
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True advocacy is born from culture, not technology or marketing.
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For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.
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If you help someone, you may create a customer for life.
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