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The future of marketing isn't big data, it's big understanding.

Jay Baer

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Jay Baer
Future
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Marketing
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Understanding

More quotes by Jay Baer

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Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.
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Content is fire and social media is gasoline.
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Make your marketing so useful people would pay you for it.
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For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.
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We are surrounded by data, but starved for insights.
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Stop trying to be amazing and start being useful.
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If you help someone, you may create a customer for life.
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Customers are ninjas now. They are stealthily evaluating you right under your nose.
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Give yourself permission to make the story bigger.
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Social media is the ultimate canary in the coal mine
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If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
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Everyone says social media is a unicorn, but maybe it’s just a horse?
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Social media is about people, not logos.
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No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.
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The difference between Selling and Helping is just two letters.
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Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.
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The goals of content are consumption, then behavior. The goals of social are participation, then behavior.
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People check their phone an average of 110x a day.
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In 2012, 40 of the top companies to work for were also among the top companies in social media.
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Passion is the gasoline of social media.
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