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Content is the emotional and informational bridge between commerce and consumer.
Jay Baer
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Jay Baer
Content
Emotional
Informational
Consumer
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Commerce
Bridges
Consumers
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True advocacy is born from culture, not technology or marketing.
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Inspiration doesn't respond to meeting requests. You can't schedule greatness.
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You have to understand not just what your customers need, but how and where they prefer to access information.
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We are surrounded by data, but starved for insights.
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You must fight social media fire with social media water.
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Customers are ninjas now. They are stealthily evaluating you right under your nose.
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Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.
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There's a lot of fear-mongering about losing control of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.
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For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.
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Stop trying to be amazing and start being useful.
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The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.
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