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Content is the emotional and informational bridge between commerce and consumer.

Jay Baer

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Jay Baer
Consumer
Bridge
Commerce
Bridges
Consumers
Content
Emotional
Informational

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True advocacy is born from culture, not technology or marketing.
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If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
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You have to understand not just what your customers need, but how and where they prefer to access information.
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No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.
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Everything ultimately comes down to trust.
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The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.
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You must market your marketing.
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If your competitors start copying you then you are doing something right!
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Everyone says social media is a unicorn, but maybe it’s just a horse?
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Inspiration doesn't respond to meeting requests. You can't schedule greatness.
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Every company is its own TV station, magazine, and newspaper.
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