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Content is the emotional and informational bridge between commerce and consumer.

Jay Baer

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Jay Baer
Content
Emotional
Informational
Consumer
Bridge
Commerce
Bridges
Consumers

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In social media marketing, average is no longer adequate.
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For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'
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If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.
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Inspiration doesn't respond to meeting requests. You can't schedule greatness.
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True advocacy is born from culture, not technology or marketing.
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